Lucy Mills: from 50 fans to 90 000 at Camp Nou.
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Lucy Mills: from 50 fans to 90 000 at Camp Nou.
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About this listen
In Episode 2 of the Blocksport Podcast, Lucy Mills, a former executive at FC Barcelona, shares her journey and insights into the booming women's football scene, emphasizing key milestones and future prospects. She delves into the transformative value of fan tokens, discussing their impact on fan engagement and club revenue, and explores the future of sports through emerging technologies like AR, VR, and blockchain. Lucy's inspiring message highlights resilience, innovation, and the evolving landscape of sports, encouraging listeners to embrace new opportunities for enhanced fan experiences. Tune in for a concise yet enriching discussion on the past, present, and future of sports engagement.
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