Loyalty That Saves Lives: How Blood Donation Programs Transform Communities (#693) cover art

Loyalty That Saves Lives: How Blood Donation Programs Transform Communities (#693)

Loyalty That Saves Lives: How Blood Donation Programs Transform Communities (#693)

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About this listen

In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation.

We discuss how Lifeblood balances humor, advocacy, and intrinsic motivation to create a compelling donor experience, applying loyalty marketing principles in a life-changing context. Whether you’re a loyalty professional or simply curious about how small actions can create massive impact, this episode will inspire you to see loyalty in a whole new light.

Hosted by Carly Neubauer

Show Notes:

1)Jacqui Solly

2)Australian Red Cross Lifeblood,

3) Start with Why
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.