This briefing summarizes a training session led by Martha Krejci for the SCORE Space Coast Chapter, focusing on leveraging SEO and AI for business growth. Krejci, an SEO expert with a cellular understanding of algorithmic changes, emphasizes that effective SEO revolves around answering questions already present in potential customers' minds. The training highlights the critical role of content creation, particularly long-form content and video, in a Google and AI-driven search landscape. Key tools for audience analysis (Avatar Analyzer) and content strategy (Content Strategy Assistant) are introduced, alongside practical advice on integrating AI tools like Claude for refining content voice and maximizing search visibility. The overarching theme is that genuine value, clear communication, and community building are paramount for attracting and converting customers, transcending typical marketing hype.

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Today’s podcast is a discussion about "Social Media Marketing: Ask the Experts!", presented by Score, and supported by the SBA. The discussion covers the general benefits of social media marketing for businesses, including building awareness, establishing authority, fostering authenticity, building relationships, affordable growth, customer support, and increasing website traffic. Expert insights are shared specific to different platforms, providing actionable advice on profile optimization, content strategy, audience targeting, and engagement techniques.

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This source is an excerpt from a webinar transcript by Score, a non-profit organization offering free mentorship and resources to small businesses, funded by the SBA. The webinar, led by Tim D'Andrea, a seasoned product development expert, outlines the steps to developing a product from idea to market. Key topics include market research, funding acquisition, intellectual property protection, prototyping phases, compliance testing, and working with development partners, emphasizing the importance of a clear product realization plan and contractual ownership of intellectual property. The presentation concludes with a Q&A session, offering practical advice and resources for aspiring entrepreneurs.

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