Lorde's Triumphant Return: Virgin Album Drops, Ultrasound Tour Unveiled
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Lorde's Triumphant Return: Virgin Album Drops, Ultrasound Tour Unveiled
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Lorde is everywhere right now. This past week, she officially launched the era for her highly anticipated fourth album Virgin, which dropped June 27 and already has critics and fans dissecting lyrics and influences. Lorde herself characterized the album as “100 percent written in blood,” sharing on BBC Radio 1 how Charli XCX’s Brat and her work remixing Girl So Confusing jolted her creative process and pushed her to further define her own sound for Virgin. Key collaborators on the album include Dan Nigro, Blood Orange, Fabiana Palladino, Jim-E Stack, Andrew Aged, and Buddy Ross, underlining just how much the New Zealand-born star is leaning into a new set of sonic explorers, as reported by Variety and Northern Transmissions.
Adding to the excitement, Lorde this week announced the Ultrasound International Tour, a major world trek kicking off September 17 at Austin's Moody Center and hitting iconic venues like Madison Square Garden in New York and the O2 Arena in London before wrapping up in Stockholm in December. The tour includes support from Blood Orange, the Japanese House, Nilüfer Yanya, Chanel Beads, Empress Of, Jim-E Stack, and Oklou on select dates. Her team confirmed tickets go on sale May 16, with a pre-sale starting May 14, and demand is expected to be fierce, according to XS Rock and AOL.
Lorde’s promo campaign has been as theatrical as her music. In late April, she hosted a fan event in New York’s Washington Square Park to premiere the first single, What Was That, and shot part of the video there. This week, Office Magazine spotlights the release of her newest music video, which has Lorde channeling three versions of herself—her childhood, her lover, and the wise gardener—melding past and present with self-reflection that longtime fans will appreciate.
Social media is buzzing. Multiple stories from the fan account lordestars on August 14 and lorde.season on August 15 tease the Ultrasound stage design, visuals, and first looks at the tour merch. These Instagram teasers have fans speculating about a bold, conceptual production, but details remain under wraps until official rehearsals begin. That speculation aside, what’s confirmed is that Lorde herself started posting cryptic clips and messages on her official accounts in the last few days, fueling the viral anticipation.
Major headlines this week include Lorde Returns With Ultrasound World Tour, The Secrets Behind Lorde’s Virgin, and Fans React to Lorde’s Dramatic Stage Makeover. While there are rumors of possible surprise guests at certain tour stops, none of these have been confirmed by her label.
All eyes are on Lorde this month, with the scale of her return and the creative risks she is taking likely to shape her legacy for years to come.
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