Are you a small business in a town that stops when the Friday night lights come on? Or maybe you’ve seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports?

Local small businesses are increasingly turning to the familiar fields and courts of high school sports as a prime advertising venue. This strategic marketing move is driven by a powerful combination of direct community engagement, targeted marketing, and the potential for a significant return on investment. By aligning your small business with the passion and excitement of local athletics, you can forge strong connections with a valuable local audience.

In this episode, we talk about how aligning your small business with the passion and excitement of scholastic athletics, companies can forge strong connections with a valuable local audience.

In this episode, you'll learn:

• How digital technologies are helping local sports become to the newest marketing opportunity for small businesses.
• How the “halo effect” can place your small business in the mind of new customers by creating a positive association with feelings customers already have developed.
• How to think outside the box locally, but use the strategies that big brands use on a national scale.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram