In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Jeremy Sergent, an Independent Mortgage Broker and Founder of Team Excel. Jeremy transitioned from a background in branding and tech to mortgage lending - where he now uses AI tools to automate outreach, personalize content, and generate leads at scale.

Jeremy shares insights on:

✅ Building custom automations using Go High Level
✅ Leveraging PropertyRadar for hyper-targeted lead generation
✅ Creating authentic, branded content with PressMaster
✅ How AI is disrupting underwriting and loan processing
✅ Why loan officers must adapt now—or get left behind

If you're a loan officer, mortgage broker, or real estate pro, this episode is packed with practical, high-impact strategies you can use today!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
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📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Jeremy Sergent:
🔗 LinkedIn: https://www.linkedin.com/in/jeremysargeant/
🌐 Website: https://www.loansbyhumans.com/
📲 YouTube: https://www.youtube.com/@loansbyhumans
📸 Instagram: https://www.instagram.com/loansbyhumans/

📲 Follow Team Excel:
🌐 Website: https://teamexcelnow.com/
📘 Facebook: https://www.facebook.com/teamexcelnow
🔗 LinkedIn: https://www.linkedin.com/company/teamexcelnow/

#AIMortgage #LoanOfficerTools #MortgageAutomation #LeadGenerationTips #GoHighLevel #MortgageTech #PropertyRadar #RealEstateMarketing #LocalLeveragePodcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Alec Hanson, the VP of Revenue Development & Growth at LoanDepot. Alec is a mortgage industry veteran who has worn nearly every hat - from top originator to chief marketing officer.

Alec transitioned from originating loans to leading revenue growth initiatives at one of the country’s largest mortgage lenders. In his current role, he’s focused on expanding strategic partnerships, enhancing digital engagement, and streamlining originator support with cutting-edge tools and training platforms.

In this episode Alec shares insights on:

✅ Building modern lead-to-close funnels for local teams
✅ The evolving role of CRM and digital nurture ecosystems
✅ Winning with agility, personalization, and originator enablement
✅ Key consumer behaviors shaping the mortgage market in 2025
✅ Why most brokers underperform—and how to change that

If you're a mortgage broker or local loan officer, this is a tactical breakdown to help you outperform retail giants using smarter, originator-first strategies.

🎧 Listen & Subscribe:
🎧 Apple: [Apple Podcast Link]
🎧 Spotify: [Spotify Link]
🎧 Amazon: [Amazon Music Link]


🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Alec Hanson:
🔗 LinkedIn: https://www.linkedin.com/in/alec-hanson/
🔗 Instagram: https://www.instagram.com/alecthehanson/
🌐 Website: https://www.alec-hanson.com/

📲 Follow LoanDepot:
🌐 Website: https://www.loandepot.com/
📸 Instagram: https://www.instagram.com/loandepot/
📘 Facebook: https://www.facebook.com/loandepot
🔗 LinkedIn: https://www.linkedin.com/company/loandepot/

#MortgageMarketing #LoanOfficerTips #RevenueGrowth #LocalLending #LeadGen #MortgageBroker #ModernLending #loandepot

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Todd Bookspan, founder of Win By Noon and a nationally recognized mortgage coach and leadership strategist. Todd transitioned from closing over $200M in annual volume - while taking 130+ days off - to coaching top-producing loan officers and branch managers on how to systematize success.

Todd shares insights on:

✅ How “Win By Noon” helps LOs lead like CEOs
✅ Scaling a mortgage team without hustle and burnout
✅ Why most LOs don’t need more leads—they need better systems
✅ Time-blocking strategies for daily momentum
✅ The mindset shift from originator to business owner

If you're a mortgage leader, branch manager, or LO ready to scale, this episode is full of tactical takeaways and leadership gold.

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/
📲 Follow Todd Bookspan:
🔗 LinkedIn: https://www.linkedin.com/in/toddbookspan/


📲 Follow Win By Noon:
🌐 Website: https://winbynoon.com/
📸 Instagram: https://www.instagram.com/winbynoon/
📘 Facebook: https://www.facebook.com/winbynoon
🔗 LinkedIn: https://www.linkedin.com/company/winbynoon/
🌐 Coaching Program: https://winbynoon.com/coaching/

#MortgageCoaching #LoanOfficerTips #WinByNoon #LeadershipDevelopment #MortgageTeamGrowth #TimeManagement #LocalLeveragePodcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Brian Daly, the founder of We Revive and publisher of The Real Report. Brian transitioned from managing over 1,500 foreclosure transactions to building a mission-driven real estate investment firm focused on revitalizing homes and transforming communities in San Diego.

Brian shares insights on:

✅ Navigating California's evolving housing market
✅ Building a mission-driven real estate business
✅ Vertical integration & scaling flips with in-house teams
✅ Strategic partnerships with agents & wholesalers
✅ Tackling homelessness with the ONE Campaign

If you're a real estate investor, developer, or local community advocate, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Brian Daly:
🔗 Instagram: https://www.instagram.com/briancdaly/
🔗 Real Producers Profile: https://www.realproducersmag.com/locations/san-diego-real-producers-3d42/articles/-4c0786/
🌐 Website: https://werevive.com/about/
🌐 Join The ONE Campaign: https://werevive.com/one-campaign

📲 Follow We Revive:
🌐 Website: https://werevive.com/
📸 Instagram: https://www.instagram.com/werevivehomes/

#RealEstateInvesting #HouseFlipping #MissionDrivenBusiness #SanDiegoRealEstate #AffordableHousing #HomelessnessSolutions #LocalLeveragePodcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Ryan Grant, the Co-Founder & President of Neo Home Loans.

Ryan transitioned from high-producing mortgage originator to the driving force behind a platform that’s reshaping the home lending experience.

At Neo, Ryan is leading a shift away from transactional lending toward proactive, hyper-personalized financial guidance that empowers both buyers and real estate pros alike.

Ryan shares insights on:

✅ Why buyers avoid traditional mortgage professionals
✅ How to connect earlier in the homebuyer journey
✅ The power of local market knowledge & partnerships
✅ Building scalable systems to support real relationships
✅ What agents & brokers must do to stay relevant

If you're a mortgage broker, real estate agent, or builder, this episode is a playbook for next-gen lead generation and relationship-based selling.

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Ryan Grant:
🔗 LinkedIn: https://www.linkedin.com/in/ryanmgrant/
🌐 Website: https://neohomeloans.com
🌐 Join Neo: https://neohomeloans.com/join-us/

📲 Follow Neo Home Loans:
🌐 Website: https://neohomeloans.com
📸 Instagram: https://www.instagram.com/neohomeloans/
📘 Facebook: https://www.facebook.com/neohomeloans
🔗 LinkedIn: https://www.linkedin.com/company/neo-home-loans/


#MortgageTips

#RealEstatePodcast

#MortgageMarketing

#HomeBuyingTips

#RealEstateAdvice

#LoanOfficerLife

#FirstTimeHomeBuyer

#RealEstateInvesting

#HousingMarket2025

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Dominick Felix, investor, team builder, and the architect behind one of the most dialed-in off-market lead generation systems in the real estate investment game. Dominic transitioned from a simple house hack to building a full-scale acquisition engine with systematized outreach, a vertically integrated operations team, and strategies that consistently land properties well below market value.

Dominic shares insights on:

✅ Cold calling that actually converts in 2025
✅ Building and training high-performing acquisition teams
✅ Leveraging multiple exit strategies for maximum profitability
✅ Script frameworks that win in any market condition
✅ Follow-up systems (including “Ten Days of Hell”) that close deals

If you’re a real estate investor, wholesaler, or acquisition specialist, this episode is packed with game-changing strategies you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Dominic Felix:
🔗 Instagram: https://www.instagram.com/dispo_dom/
📘 Facebook: https://www.facebook.com/dominickpfelix/


#realestateinvesting #wholesalingrealestate #coldcalling #leadgenerationtips #realestate2025 #exitstrategies #localleveragepodcast #offmarketdeals #realestatescripts #realestatesales #realestatetraining

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with John Seroka, the President of Seroka Marketing & PR. John is a bold voice in the mortgage and real estate world, helping brokers outmarket and outposition the giants.

As Rocket acquires Redfin and Mr. Cooper, independent mortgage brokers face a massive shift—and a major threat. John breaks down what this consolidation means and exactly how local pros can fight back and WIN.

John Seroka shares insights on:

✅ What Rocket’s acquisitions mean for brokers
✅ How to dominate your zip code (even with a small budget)
✅ Why niche marketing beats rate-shopping every time
✅ The power of FirstHomeIQ and financial literacy as PR
✅ Tactical partnerships with agents, CPAs, and builders

If you're an independent mortgage broker or local real estate pro, this episode is your wake-up call!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow John Seroka:
🔗 LinkedIn: https://www.linkedin.com/in/johnseroka/
🌐 Website: https://www.seroka.com/
🌐 Join FirstHomeIQ: https://firsthomeiq.com/

📲 Follow Seroka Marketing & PR:
🌐 Website: https://www.seroka.com/
🔗 LinkedIn: https://www.linkedin.com/company/seroka/

#rocketmortgage #mortgagemarketing #localpresence #realestatebranding #mortgagebrokertips #loanofficer #localleveragepodcast #redfin #brokersarebetter #loanofficertips

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Daniel Iskander, the Co-Founder of West Capital Lending.

Daniel transitioned from being an executive at Rocket Mortgage, to being a top producing mortgage brokers, to the now co-founding a top 3 brokerage in America.

West Capital is now closing over $500M in volume every month, proving that aggressive growth is possible — even in one of the most challenging markets in over a decade.

Daniel shares insights on:

✅ How West Capital consistently closes $500M+ in monthly volume
✅ Winning with non-delegated correspondent lending
✅ Scaling a brokerage in high-rate environments
✅ Sales team structure and culture that drive performance
✅ Leadership principles that fuel exponential growth

If you're a mortgage professional, brokerage owner, or real estate finance leader, this episode is packed with insights that could completely shift your growth trajectory.

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Daniel Iskander:
🔗 LinkedIn: [Daniel LinkedIn]
🔗 Instagram: [Daniel Instagram]
🌐 Website: https://www.westcapitallending.com
🌐 Join West Capital Lending: https://www.westcapitallending.com/join

📲 Follow West Capital Lending:
🌐 Website: https://www.westcapitallending.com
📸 Instagram: https://www.instagram.com/westcapital_lending
📘 Facebook: https://www.facebook.com/WestCapitalLending
🔗 LinkedIn: https://www.linkedin.com/company/west-capital-lending


#MortgageBroker
#LoanOfficerLife
#MortgageTips
#RealEstateInvesting
#BusinessGrowth
#LeadershipPodcast
#DanielIskander
#WestCapitalLending
#LocalLeverage
#RealEstateFinance