How to Close Hard Money Loans as a Loan Officer ft. Hard Money Mike | Local Leverage Ep. 37
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How to Close Hard Money Loans as a Loan Officer ft. Hard Money Mike | Local Leverage Ep. 37
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About this listen
In this man on the street interview, we talk with Michael Iuculano, known as Hard Money Mike, a top alternative lender and founder of MJI Capital. Michael shares how he built a hard money operation that closes deals in days, not weeks, and reveals the systems behind a 24-year, $2B+ lending track record.
In this Episode we cover:
Why hard money is not one size fits all and how Mike picks quality deals outside the traditional bank box
- The mindset shift brokers need to thrive in hard money lending
- Why trust, speed, and creativity matter more than ever in 2025’s lending market
- How a robust referral pipeline and persistent marketing drove 2,000+ loans and inbound leads
- The future outlook for hard money and how brokers can position themselves now
- How his team qualifies borrowers by looking for reasons to kill a deal to save time and avoid bad fits
📲 Follow Hard Money Mike:
Instagram: https://www.instagram.com/hardmoneymichael
LinkedIn: https://www.linkedin.com/in/michael-iuculano
Website: https://mjicapital.com
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