Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
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Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
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About this listen
In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend Rory Sutherland to discuss three big topics: Is brand dead? Are we too risk-averse? And what is the future of the CMO?
Timestamps
00:00 - Start
00:26 - Is the era of brand dead?
13:54 - Do we need to make better advertising?
20:11 - How CMOs can approach risk
31:09 - The demise of the CMO
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