Liquid Death's Killer Marketing: Guillotines, Comedians, and Cultural Disruption
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Liquid Death's Killer Marketing: Guillotines, Comedians, and Cultural Disruption
-
Narrated by:
-
By:
About this listen
On the executive front, the company’s SVP of Marketing Dan Murphy popped up on the “Speed of Culture” podcast, sharing how Liquid Death’s approach is essentially to operate like a comedy studio with an in-house writers’ room—think creatives from The Onion and Adult Swim. Murphy underlined the brand’s core obsession with “shareability as the new ROI,” stating they judge each campaign not by likes but by shares and online buzz. He pointed out that thanks to 13 million-plus followers, every stunt, meme, or collab (like their viral corpse paint kit with ELF Beauty or Tony Hawk’s blood-infused skateboard) is road-tested on social media before launch, only scaling up the ones that catch on organically.
CEO Mike Cessario addressed the Creative Impact stream at Cannes Lions just days ago, reflecting on his journey from Netflix creative director to purveyor of “healthy beverages that feel dangerous.” He described their secret sauce: treating each campaign as an entertainment product, often staffed by comedians rather than traditional marketers. Cessario mentioned the brand still puts 12 percent of revenue into experimental marketing, to keep making “one dollar equal one hundred dollars,” and credited their cult status among sober punks, tech insiders, and celebrity fans, including Steve-O and Wiz Khalifa, for their Amazon sales bonanza.
Recent coverage from dot.LA cemented Liquid Death’s current $700 million valuation, with Cessario saying their flavored sparkling drinks are now outselling Bubly, San Pellegrino, and Aha in many channels. The brand continues to turn social media and influencer moments into headline-worthy stunts—recently, they signed the “pro waterboy” for $100,000 and launched a line of low-sugar iced teas that is making waves online and in vending machines.
On Instagram and LinkedIn, marketing industry accounts have been sharing Liquid Death’s meteoric rise as a masterclass in cultural marketing. Key talking points trending are their “entertainment-first” brand playbook, relentless parody campaigns, and how their tone—irreverent, unpredictable, sometimes unhinged—continues to reshape the idea of what a health beverage company can be. No major executive scandals, funding crises, or product recalls have hit the news, and general buzz suggests this last week has only cemented Liquid Death’s trajectory as the beverage category’s most radical disruptor.
Some great Deals https://amzn.to/49SJ3Qs
For more check out http://www.quietplease.ai
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.