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Link Masters: The Art and Science of Link Building

Link Masters: The Art and Science of Link Building

By: Michael Geneles & Pitchbox
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Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field.

Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR.

We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth.

By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.

© 2025 Pitchbox LLC
Economics Marketing Marketing & Sales
Episodes
  • How to Scale an Ecommerce Brand to $20M with SEO
    Mar 16 2025

    Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail.

    We also discuss:

    • Google's preference for ecommerce sites over affiliate sites
    • How to build links to ecommerce money/product pages effectively
    • How to create content that journalists naturally link to
    • How to approach personalization in outreach emails
    • Paid links and their long-term viability
    • Link building tool stack
    • Effective team structure for link building campaigns
    • and more

    Stop spinning your SEO wheels and learn what's actually working right now.



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    1 hr
  • A Blueprint for In-House Link Building Success
    Nov 28 2024

    Tired of spending $$$ on guest posts? Discover how a small SEO agency took their link building in-house and scaled to building hundreds of links per month at a fraction of the cost they used to pay outside link vendors.

    In this episode, Ignite SEO's founder Adam Collins reveals his exact playbook:

    • A quality control system that dramatically improved link quality while reducing costs
    • A counterintuitive negotiation strategy that gets site owners to lower their prices
    • A prospecting approach that unlocks a "substantially larger pool" of relevant target sites
    • An exact VA training process that makes scaling possible

    Whether you're thinking about bringing link building in-house or looking to improve your current operation, this episode is packed with actionable tactics you can implement today.

    Full show notes: https://pitchbox.com/link-masters/in-house-link-building-blueprint/

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    52 mins
  • How This SEO Agency Built Over 100,000 Links for Clients
    Oct 14 2024

    100K Links Later: Key Insights from a Digital Investor and SEO Karl Hudson

    In this episode of Link Masters, SEO veteran and digital investor Karl Hudson shares his remarkable journey. Starting at just 14 years old, Karl scaled multiple businesses in competitive industries like gambling and affiliate marketing, ultimately founding his own successful SEO agency, Searcharoo. His agency has built over 100,000 links for their clients.

    Karl’s insights are backed by years of hands-on experience and millions invested in digital assets. As a seasoned entrepreneur and investor, he offers real-world advice on link building, SEO, and business strategies.

    Topics covered:

    • The Secret to Building 100,000+ Links
    • Balancing Niche Edits vs. Guest Posts vs. Ghost Posts
    • Optimal Anchor Text Ratios
    • E-commerce SEO tactics that actually work
    • Impact of AI on SEO
    • Insights on scaling an SEO agency

    Full show notes:
    https://pitchbox.com/link-masters/how-this-seo-agency-built-100000-links/





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    53 mins
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