Limited Supply cover art

Limited Supply

Limited Supply

By: Nik Sharma
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About this listen

 So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.Copyright 2024 Nik Sharma Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)

    S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
    Jan 28 2026
    Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part. Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best global hires should be treated as co-pilots, not task-doers, and how pairing offshore talent with AI is becoming one of the biggest leverage points in modern businesses.They dive into the realities of hiring overseas, including: - Why most teams churn through talent every six months - How to build real culture across borders - What separates people who can do the work from people who can truly own itAnd, what matters more than perfect English? Turns out, reading and writing matters more than speaking. If you’re trying to scale with a lean team, this episode is for you. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    39 mins
  • S15 E3: How to Actually Think about Branding

    S15 E3: How to Actually Think about Branding
    Jan 21 2026
    Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work. Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later. And, what’s the difference between brand positioning and product positioning? There’s a lot to think about. If you’re building a brand from scratch (or trying to fix one that’s lost its way) this episode will help you find and build something people actually want to buy into. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠advertising.roku.com/limitedsupply⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    48 mins
  • S15 E2: The Right Way to Work With Influencers

    S15 E2: The Right Way to Work With Influencers
    Jan 14 2026
    Most brands say they want to work with creators…but almost all of them get it wrong. In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution, but community builders, sales accelerants, and cultural translators for brands that know how to work with them. Ben shares hard-earned lessons from building Spritz Society, including how creator partnerships evolve as brands scale, why gifting often backfires, and how PR, seeding, and relationship-first outreach can unlock real advocacy. They also dive into micro vs. macro creators and why saves and sends matter more than likes and comments. If you’re tired of transactional influencer campaigns that don’t move the needle and want to build creator partnerships that actually drive trust, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠advertising.roku.com/limitedsupply⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    36 mins
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