Think Facebook and Instagram are just for B2C? Think again! In this episode of The Marketing Minute, we explore Using Meta Platforms for B2B Engagement, uncovering how Facebook and Instagram can drive meaningful results for B2B marketers. From building brand awareness to retargeting strategies, this episode is packed with insights to help you engage decision-makers and boost conversions.

📌 What you’ll learn in this episode:

• The unique role of Facebook and Instagram in B2B marketing.

• How to use retargeting strategies to nurture prospects and stay top-of-mind.

• Best practices for targeting, ad personalization, and leveraging visuals effectively.

🔥 Key takeaways for action:

1. Install the Facebook Pixel on your website and set up a retargeting campaign to re-engage visitors.

2. Use a custom audience from ZoomInfo Marketing to target high-value accounts with personalized ads.

👉 Next Episode Preview: Don’t miss our next episode, Email Marketing as Part of an ABM Strategy, where we’ll explore how to craft personalized email campaigns that drive engagement and conversions.

🎧 Watch now and start leveraging Meta platforms for your B2B campaigns!

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💬 Have questions about using Facebook or Instagram for B2B? Drop them in the comments below—we’d love to help!

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