This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

Join us as we chat with Mel Grafton, Head of Digital and CRM at SHEIKE about launching SHEIKE Society , the brand’s first-ever loyalty program.

Discover how putting the customer first, creating memorable experiences, and fostering a strong community can transform loyalty in retail.

Mel shares insights from her 20-year journey across fashion, beauty, and e-commerce, and how determination and collaboration made Chic Society a reality in just 9 months.

Hosted by Carly Neubauer

Show Notes:

1) Mel Grafton

2) SHEIKE

3) SHEIKE Society

4) Book recommendation: The Five Dysfunctions of a Team

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

This episode was recorded in 2024 and features one of the few brands we’ve had on the show for a third time.

BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live.

BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants, pharmacies, fitness studios and other merchants, and it is ranked the highest-value point currency by top consumer loyalty publications.

As a company, *BILT Rewards has raised several rounds of funding, valuing the company most recently at $3.25 BN.

Our guest, Dave Canty, is SVP and Head of Loyalty for BILT Rewards, someone with truly impressive loyalty credentials in brands including Jetblue and IHG.

I hope you enjoy our conversation.

Note* Bilt has fully evolved into a housing and neighborhood commerce platform, with its most recent valuation close to $11 billion.

Show Notes:

1) Dave Canty

2) BILT Rewards

3) LTL #135: Loyalty Industry Innovation – RENT Should Be Rewarding

4) LTL #261: Building Bilt Rewards from Strength to Strength

Join Monika Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands.

Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a difference.

Hosted by Paula Thomas

Show notes:

1) Lalit Suri Hospitality Group

2) The LaLit Loyalty

3) Juber Shaikh

4) Monika Sharma

5) Book recommendation: Thinking Out Loud - Keeping Nothing Behind

6) Book recommendation: Grand Central Publishing Delivering Happiness: A Path to Profits, Passion and Purpose

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit!

In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned from some of the most inspiring leaders in loyalty. This is a celebration of connection, storytelling, and the power of loyalty in action—live and unfiltered!

Show Notes:

1) Amanda Cromhout

2) Carly Neubauer

3) Truth Loyalty

4) Elevate Loyalty

5) OneTapGroup

6) Amanda's Episodes

7) Carly's Episodes

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands.

Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, a carbon offset program, and loyalty offers centered on ROSA coffee and its car wash business.

This interview with Brian Donaldson, CEO Maxol Group looks deeply into the strategic vision for customer loyalty held by MAXOL and will give you an insider’s view of why customer loyalty is important to the C-Suite.

Hosted by Bill Hanifin

Show Notes:

1)Brian Donaldson

2) MAXOL

3) Paddy Mayne: Lt Col Blair 'Paddy' Mayne

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.

Hosted by Lisa Brightwell

Show Notes:

1) Dustyn Smith

2) Luke Cann

3) HEMOdata

4) Book Recommendation: The ONE Thing

5) Book Recommendation: Business Stripped Bare

To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group.

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

PAYBACK is an award-winning customer loyalty program which began in German twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform and TECH company.

When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.

Today, the program boasts over 700 partners, 35 million customers and 16 million app users. The new major partners Edeka, Netto and Sparkassen have now successfully become partners. I hope you enjoy my conversation with Bernhard Brugger from PAYBACK.

Hosted by Paula Thomas

Show notes:

1) Berni Brugger

2) PAYBACK Group

3) Edeka

4) Netto

5) Marktkauf

6) Watch the full video interview at www.Loyalty.TV

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, and habitual engagement with customers.

Hosted by Bridget Blaise-Shamai

Show Notes:

1) Mariana Fonseca Medina

2) Walmart Mexico

3) Walmart Pass

4) Think Again

5) Mindset