• Best of the Back Catalogue: Loyalty at 7-Eleven Denmark
    Mar 24 2026

    7-Eleven Denmark has redefined convenience retail by evolving from a traditional kiosk model into a modern, food-focused destination—earning the title of International Convenience Retailer of the Year.

    In this Let’s Talk Loyalty episode, Managing Director Jesper Østergaard shares how shifting customer needs, healthier offerings, and brand innovation are shaping their approach to loyalty.

    From our Best of the Back Catalogue, we revisit this conversation on transforming convenience into meaningful customer connection.

    Show Notes:

    1) Jesper Østergaard

    2)7-Eleven

    3) Reitan Convenience

    4) NACS International Convenience Retailer of the Year Award

    5)NACS Europe

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    54 mins
  • My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
    Mar 19 2026

    This episode is also available in video format on www.Loyalty.TV.

    Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.

    From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.

    Hosted by Carly Neubauer

    Show Notes:

    1) Locky Wright

    2) My RYOBI

    3) TLDR - Article Recommendation

    4) This is Marketing - Book Recommendation

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    35 mins
  • Pausing Spanish Episodes – Listen to Today’s Episode with Alex! (#754)
    Mar 17 2026

    This episode is sponsored by Phaedon.

    Download their 2026 research paper on Humanizing Loyalty here now.

    We’re pausing our Spanish-language episodes for now.

    In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion.

    Tune in, get inspired, and don’t forget to share your thoughts and feedback. Let’s keep the conversation going!

    A heartfelt thank you to everyone for your support throughout this journey.

    Hosted by Alex Saul

    Show Notes:

    1) Alex Saul

    2) All Spanish Episodes

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    5 mins
  • Loyalty Strategy with Evert de Boer (Archive Episode) (#753)
    Mar 12 2026

    Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons

    This re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.

    Hosted by Aaron Dauphinee.

    Show Notes:

    1) Evert de Boer

    2)Fidivo

    3)On Point Loyalty

    5) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points – By Evert de Boer & Xiao Yao Chin

    6) A Perfect Spy: A Novel - Book Recommendation

    7) Connemara: A Novel - Book Recommendation

    8) German Summer Book (but only available in Dutch) - Book Recommendation

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    44 mins
  • Best of the Back Catalogue: Award-Winning Loyalty with Three Ireland (#752)
    Mar 10 2026

    This episode is sponsored by Phaedon.

    Download their 2026 research paper on Humanizing Loyalty here now.

    From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland.

    In this conversation, Siobhan Lynch, Loyalty Manager at Three Plus Ireland, shares the story behind the programme, what it offers customers, and the impressive results it has delivered.

    Show Notes:

    1) Siobhan Lynch

    2) Three Plus Ireland

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    41 mins
  • Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
    Mar 5 2026

    In this episode we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.

    Peter joined Collinson in 2013 to add his expertise from a 25-year international career in eCommerce, product, and loyalty management across a wide range of travel companies, including InterContinental Hotels Group and easyJet, for which he launched several significant revenue streams such as Speedy Boarding and the first-ever airline paid loyalty program, easyJet Plus!. He advises clients globally on designing and optimizing loyalty programs and is a leading thinker on paid-for loyalty strategies.

    In this episode, Peter shares his insights the loyalty industry, how behavioral science and AI are changing things at Collinson and in the industry and innovations and new ideas that loyalty marketers everywhere should be thinking about.

    Hosted by Charlie Hills

    Show Notes :

    1) Peter Gerstle.

    2)Collinson Group

    3) Thinking Fast and Slow - Book Recommendation

    4) Atomic Habits - Book Recommendation

    5) The Hard Thing About Hard Things - Book Recommendation

    6) The Loyalty Effect - Book Recommendation

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    44 mins
  • Best of the Back Catalogue – Raymond Rewards and Beyond (#750)
    Mar 3 2026

    This episode is sponsored by Phaedon.

    Download their 2026 research paper on Humanizing Loyalty here now.

    We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode.

    Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme spanning 1,000+ stores.

    He shares timeless insights on launching loyalty programmes in franchise businesses, engaging members through digital channels, and lessons learned from driving customer-centric growth across industries.

    Show Notes:

    1)Sanjeev Nichani

    2) Raymond Rewards

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    50 mins
  • bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
    Feb 26 2026

    This episode is also available in video format on www.Loyalty.TV.

    Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level.

    Reflecting on the 18 months following the loyalty launch at bp, Nokwanda unpacks the measurable business results achieved and explains how success went beyond technology or rewards mechanics. A critical differentiator was the deliberate investment in frontline execution — with bp placing significant emphasis on equipping and energising staff to deliver an exceptional customer experience.

    Her insights reinforce a key message: loyalty drives sustainable growth when it is embedded into culture, championed by leadership, and brought to life consistently by those closest to the customer.

    Hosted by Amanda Cromhout

    Show Notes:

    1) Nokwanda Khumalo

    2) bp Southern Africa

    3) bp rewards

    4) Braving the Wilderness

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    38 mins