• Virgin Active Rewards: Turning Wellness into Lasting Habits
    Dec 18 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys.

    Hosted by Joanna Witsch

    This episode is sponsored by Comarch

    Show Notes:

    1) Ros Netto

    2) Virgin Active

    3) Book recommendation: The Happiness Project

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    51 mins
  • Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
    Dec 16 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.

    Hosted by Nyeleti Sue-Angel Nkuna

    Show notes:

    1) Steve Habbi

    2) Soler Coaster

    3) Book Recommendation: Guns, Germs, and Steel: The Fates of Human Societies

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    48 mins
  • Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
    Dec 11 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Choice Hotels International.

    The conversation flows from her impressive career in Travel and Retail loyalty at leading brands beyond Choice Hotels, which include Under Armour and United Airlines, to the reasons why she's implementing changes to the program. Nandika shares the impact already seen by the hotelier, most of which are franchise owned and operated, and the new value exchanges available to all customer types - those staying only a few times a year through to their new Titanium level members.

    Hosted by Aaron Dauphinee

    Show Notes:

    1) Nandika Suri

    2) Choice Hotels International

    3) Choice Privileges

    4) Book recommendation: The Loyalty Effect

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    36 mins
  • 30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
    Dec 9 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year.

    Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate. These are hard-hitting loyalty KPIs which position perfectly as South Africa’s most used loyalty programme.

    Hosted by Amanda Cromhout

    Show Notes:-

    1) Melanie Van Rooy

    2) Clicks

    3) Clicks ClubCard

    4) Book recommendation : Primal Leadership

    5) Book recommendation: Never Split the Difference

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    47 mins
  • The Art of Loyalty: Insights from Nectar (#728)
    Dec 4 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar.

    Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his career, he’s led the development and launch of innovative loyalty and marketing propositions for some of the world’s most recognised brands — including American Express, British Airways, Sobeys, Esso, and more.

    As Director of Nectar Partnerships and Business Development, he brings together data, creativity, and commercial insight to build meaningful, high-value relationships across the Nectar coalition. His focus is on driving growth through collaboration — connecting brands with millions of customers in ways that deliver real, measurable impact.

    Today we will be learning about his favourite books, highlights and key learnings from the programmes he has worked on and all what loyalty looks like now and in the future for Nectar.

    Hosted by Charlie Hills

    Show Notes :

    1) Shaun Hatrick

    2) Nectar

    3) Podcast Recommendation: Good Hang with Amy Poehler

    4) Podcast Recommendation: Las Culturistas

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    52 mins
  • DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)
    Dec 2 2025

    In this Wiser Loyalty episode we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about 'the DLF way' and how his team is combining experience and experimentation to create delight at their destination malls.

    DLF is a 78 year old real-estate development, management and investment services firm in India. It is the largest publicly listed real estate company in India with residential, commercial and retail properties across 15 states and 24 cities.

    This conversation is an intriguing look at how human and digital program delivery is coming together to create experiences that elevate the ideology of loyalty and move it beyond the programmatic in some very novel ways.

    Hosted by Aaron Dauphinee

    Show notes:

    1) Shivaji Choudhary

    2) DLF Mall Rewards

    3) DLF

    4) Book Recommendation: Barking Up the Wrong Tree

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    46 mins
  • How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
    Nov 27 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members.

    They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty.

    Hosted by Lisa Brightwell.

    Show Notes:

    1) Aoun Raza

    2) Emily Ong

    3) Landmark Group

    4) How to Lead in Product Management by Roman Pickler - Book recommendation

    5) Never Lose A Customer Again by Joey Coleman - Book recommendation

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    38 mins
  • Global Loyalty at Shell: Insights, Strategy & Impact (#725)
    Nov 25 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.

    Hosted by Carly Neubauer

    Show notes:

    1) Oleksandr Koliakin

    2) Kanan Nabar

    3) Shell

    4) Book recommendation: Personalized: Customer Strategy in the Age of AI

    5) Book recommendation: Strengths Based Parenting

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    42 mins