From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike.

Join Nida Unas, Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined premium experiences across the Middle East.

Show Notes:

1) Nida Unas

2) Chalhoub Group

3) MUSE

4)#29: Rewarding Loyalty with Luxury Experiences.

The World's Largest Loyalty Programs research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World's Largest Loyalty Programs now.

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In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are shaping the next era of loyalty strategy.

Hosted by Carly Neubauer

Show Notes:

1) Miranda Bliss

2) Miele

3) Mindset by Carol Dweck - Book recommendation

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy.

Coalition programmes are famously difficult to execute—balancing multiple partners, complex data, and a compelling value proposition. But when done right, their impact can be extraordinary. Few examples prove this better than flybuys Australia, which signed up one million members in its very first week.

In this episode of Let’s Talk Loyalty, Phil Hawkins, Former Operations Director at flybuys, shares five powerful lessons from over 25 years in loyalty marketing. From managing partner ecosystems to delivering meaningful customer value at scale, Phil offers practical insights grounded in real-world success.

If you’re looking to understand what it really takes to build and sustain a high-performing loyalty programme, this episode remains as relevant today as ever.

Show Notes:

1) Phil Hawkins

2) flybuys

3)#26: Australia’s Favourite Loyalty Programme: flybuys — 5 Lessons Learned in 25 Years