This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

Join us as we chat with Mel Grafton, Head of Digital and CRM at SHEIKE about launching SHEIKE Society , the brand’s first-ever loyalty program.

Discover how putting the customer first, creating memorable experiences, and fostering a strong community can transform loyalty in retail.

Mel shares insights from her 20-year journey across fashion, beauty, and e-commerce, and how determination and collaboration made Chic Society a reality in just 9 months.

Hosted by Carly Neubauer

Show Notes:

1) Mel Grafton

2) SHEIKE

3) SHEIKE Society

4) Book recommendation: The Five Dysfunctions of a Team

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

This episode was recorded in 2024 and features one of the few brands we’ve had on the show for a third time.

BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live.

BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants, pharmacies, fitness studios and other merchants, and it is ranked the highest-value point currency by top consumer loyalty publications.

As a company, *BILT Rewards has raised several rounds of funding, valuing the company most recently at $3.25 BN.

Our guest, Dave Canty, is SVP and Head of Loyalty for BILT Rewards, someone with truly impressive loyalty credentials in brands including Jetblue and IHG.

I hope you enjoy our conversation.

Note* Bilt has fully evolved into a housing and neighborhood commerce platform, with its most recent valuation close to $11 billion.

Show Notes:

1) Dave Canty

2) BILT Rewards

3) LTL #135: Loyalty Industry Innovation – RENT Should Be Rewarding

4) LTL #261: Building Bilt Rewards from Strength to Strength

Join Monika Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands.

Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a difference.

Hosted by Paula Thomas

Show notes:

1) Lalit Suri Hospitality Group

2) The LaLit Loyalty

3) Juber Shaikh

4) Monika Sharma

5) Book recommendation: Thinking Out Loud - Keeping Nothing Behind

6) Book recommendation: Grand Central Publishing Delivering Happiness: A Path to Profits, Passion and Purpose