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Let's Talk Loyalty

Let's Talk Loyalty

By: Paula Thomas
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About this listen

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.Paula Thomas Economics Marketing Marketing & Sales
Episodes
  • Head of Myer One Shows Why It’s the World’s Best Loyalty Programme (#695)
    Aug 14 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Recognised as the most decorated loyalty brand in global awards, Myer One has been on an extraordinary journey of transformation since 2019.

    In this episode, Rob Pope, GM Customer at Myer, reveals how the program has evolved into the ‘beating heart’ and ‘engine room’ of Australia’s second-largest apparel retailer. With data as the driving force, Myer One has crafted a powerful, customer-first success story.

    Hosted by Amanda Cromhout.

    Show Notes:

    1) Myer One

    2) Intrapreneuring (Book)

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    46 mins
  • Lisa Brightwell from Bright Insights Consulting Joins the LTL / LTV Hosting Team (694)
    Aug 12 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE.

    Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for some of the best known and most respected brands in this region.

    In today’s episode, you’ll hear the extraordinary expertise that Lisa will be sharing with you each month, including her own insights, insights from her guests and her extended team of industry experts.

    Please enjoy today’s conversation with Lisa Brightwell from Bright Insights Consulting.


    Show notes:

    1) Lisa Brightwell

    2) Bright Insights Consulting

    3) The Monk Who Sold His Ferrari

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    41 mins
  • Loyalty That Saves Lives: How Blood Donation Programs Transform Communities (#693)
    Aug 7 2025

    In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation.

    We discuss how Lifeblood balances humor, advocacy, and intrinsic motivation to create a compelling donor experience, applying loyalty marketing principles in a life-changing context. Whether you’re a loyalty professional or simply curious about how small actions can create massive impact, this episode will inspire you to see loyalty in a whole new light.

    Hosted by Carly Neubauer

    Show Notes:

    1)Jacqui Solly

    2)Australian Red Cross Lifeblood,

    3) Start with Why

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    48 mins
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