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Let's Talk Loyalty

Let's Talk Loyalty

By: Paula Thomas
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About this listen

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.Paula Thomas Economics Marketing Marketing & Sales
Episodes
  • Virgin Active Rewards: Turning Wellness into Lasting Habits
    Dec 18 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys.

    Hosted by Joanna Witsch

    This episode is sponsored by Comarch

    Show Notes:

    1) Ros Netto

    2) Virgin Active

    3) Book recommendation: The Happiness Project

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    51 mins
  • Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
    Dec 16 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.

    Hosted by Nyeleti Sue-Angel Nkuna

    Show notes:

    1) Steve Habbi

    2) Soler Coaster

    3) Book Recommendation: Guns, Germs, and Steel: The Fates of Human Societies

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    48 mins
  • Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
    Dec 11 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Choice Hotels International.

    The conversation flows from her impressive career in Travel and Retail loyalty at leading brands beyond Choice Hotels, which include Under Armour and United Airlines, to the reasons why she's implementing changes to the program. Nandika shares the impact already seen by the hotelier, most of which are franchise owned and operated, and the new value exchanges available to all customer types - those staying only a few times a year through to their new Titanium level members.

    Hosted by Aaron Dauphinee

    Show Notes:

    1) Nandika Suri

    2) Choice Hotels International

    3) Choice Privileges

    4) Book recommendation: The Loyalty Effect

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    36 mins
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