Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)
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Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)
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Summary
The World's Largest Loyalty Programs research report from Let’s Talk Loyalty is now available.
Download it by subscribing to our newsletter on the World's Largest Loyalty Programs now.
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In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are shaping the next era of loyalty strategy.
Hosted by Carly Neubauer
Show Notes:
1) Miranda Bliss
2) Miele
3) Mindset by Carol Dweck - Book recommendation