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Let's Talk Dog Business

Let's Talk Dog Business

By: Jo & Vicky
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 The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Career Success Economics
Episodes
  • Market Saturation: Turning Competition into Opportunity and Thriving in a Crowded Market

    Market Saturation: Turning Competition into Opportunity and Thriving in a Crowded Market
    Aug 26 2025
    DESCRIPTION In this episode, Jo & Vicky shatter the "saturated market" myth. They explain how to turn your fear that there is too much competition in your area into a strategic advantage. It pushes you to take a fresh look at your business and identify your unique offering and gaps that need filling. You become more effective at making would-be customers more aware of why you are worth hiring instead of the competition, all of which enables you to continue charge enough to make a good living. Listen in to learn how to turn competition into your greatest opportunity, instead of joining the “race to the bottom”. KEY TAKEAWAYS Don't automatically assume that competition means there are not enough clients to go around. Most areas have a lot more dogs than service providers can serve. You only need a limited number of clients to succeed. You don't need to attract every potential client, just the right ones for your business. Avoid the "race to the bottom". Lowering your prices rarely helps. However, there can be a place for genuine special offer campaigns. Focus on your unique value and delivering high quality. Continue to charge what you are worth. Conduct a SWOT analysis to objectively assess your business strengths, weaknesses, opportunities, and threats. Jo & Vicky´s course includes a module on doing this. You can learn a lot from your competitors. New competition is an opportunity to review and strengthen your business. Identify weaknesses in your competitors´ businesses. Filling those gaps is an opportunity for you. Approach business challenges logically, stay confident in your unique offerings, and see competition as a chance for growth rather than a threat. BEST MOMENTS “Pivot into using it (competition) as an opportunity, rather than something to be scared of.” "Why am I stressing out so much that all these people are going elsewhere when I only need five new people to succeed." “I don’t want to lower my fees because then I’m going to have to work 10 times as hard to actually just put food on the table and pay my bills and deliver a s**t service whilst doing it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    48 mins
  • Annoying Clients – Is It Them or Is It You?

    Annoying Clients – Is It Them or Is It You?
    Aug 19 2025
    DESCRIPTION Are annoying clients really the problem, or could you be the source of some of their frustration? In this episode, Jo & Vicky reveal the surprising truth about why clients seem "annoying" and the role not managing customer expectations often plays when that happens. They explain how to master the art of clear communication, set realistic outcomes, and create services that truly serve both you and your clients. If you've ever found yourself frustrated with "difficult" clients, this episode will change your perspective and give you the tools to create a more harmonious, successful business. Listen in to answer the question: Is the problem really my client, or is it me? KEY TAKEAWAYS Never assume clients fully understand what they are buying. Clearly communicate what clients can expect from your service, focusing on outcomes rather than just selling time or sessions. Set realistic expectations from the beginning, explain the process, potential challenges and the type of support they can expect. Be flexible and supportive. Avoid damaging your reputation by venting about clients in professional groups or online forums. Approach client communication with empathy. Try to understand why they might struggle to complete tasks. Be transparent about the time and effort required to achieve the required result. If you offer one-off sessions, make it clear that the problem won´t be 100% solved at the end. Regularly seek and incorporate client feedback to improve your service and communication. Be very clear about the work the client needs to do in between sessions, but be patient. Managing expectations is a multifaceted process that requires ongoing communication and support. BEST MOMENTS "Do they know what's coming next? Do they know what's expected of them? Or do you just spring stuff on them and then get annoyed that they're not doing the work." "Our role is to manage their expectations right from the outset." “You have to start asking yourself, ‘What do you want them to walk away with, and what do you want to walk away with?’” “It gets really messy, because you're essentially trying to sell an hour of your time, and you're not selling an outcome.” “Look at who you’re helping, what your service is supposed to do and how you can communicate that clearly.” "Some people find it a bit judgey, even though it's supposed to be constructive criticism." “It's not our job to be coming down them like a tonne of bricks.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    45 mins
  • Canine Business Academy Live (CBA Live) – When, Where and Why You Don’t Want to Miss It

    Canine Business Academy Live (CBA Live) – When, Where and Why You Don’t Want to Miss It
    Aug 12 2025
    DESCRIPTION In this episode, Jo & Vicky announce the details of the very first Canine Business Academy Live event aka CBA Live. They share why they decided to do an in-person event and what you can expect when you attend. If you are a part of the dog world, someone who's working with dogs in some way, shape or form, someone who wants more for their business, more for their life, and more for themselves, this conference is for you. Regardless of what stage you're at, whether you're just starting out, are already turning over 6 figures or are somewhere in between, CBA Live is the right room for you. It´s time to transform your dog business, so secure your spot at CBA Live - https://www.caninebusinessacademy.com/cba-conference-2025. You really don´t want to miss this game-changing event. It will be 2 days of dog business inspiration, strategies that work and collaboration opportunities. KEY TAKEAWAYS Business and learning do not need to be stuffy; they can be fun. CBA Live will definitely be lively, fun and inspirational. Networking and collaboration feed growth, and the CBA Live event is the perfect place to meet like-minded people you can work with. You can expect practical, actionable advice from Jo, Vicky and their guest speakers. There will be great knowledge being shared on stage, but don´t underestimate the amount you will learn by chatting to fellow attendees. The event will have something for everyone regardless of what stage they are at in their business journey, including people who are just investigating joining the industry. BEST MOMENTS “We promise to make it something that will be unforgettable for all the right reasons.” "We want everyone to walk away feeling like they can do it, and they are worth it." “We´ve formed collaborations in those (live event) rooms that have been life changing.” “The CBA Conference means a lot to us.” “There will be dancing. There is no way that there will not be dancing.” “Positivity is what we're trying to bring, there'll be no negative vibes, nothing like that.” "We believe that everybody should love their business." "Business should be fairly simple. The simplicity is the strategy." SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    30 mins
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