Dog trainers chronically under-charge. We want to be able to help as many people and dogs as possible, but the way to do that isn’t to take every client you see and lower your prices.

Undercharging hurts your business!

• The value of the industry tanks, as well as the value of what you offer
• The price range is too wide, so you’ll get bargain shoppers
• Undercharging feeds imposter syndrome
• More clients at a lower price means they’re not getting the best of you because you’re too busy

When you’re charging enough, you know you’re showing up at the top of your game. You can invest in your business education. You can charge the price for people who can genuinely afford it, then provide flexibility for those who need some help. 

• Work out what your financial needs are to build the life you want for yourself and your family.
• Price out the value of the different components you offer.
• Make sure that you have that 80/20 balance - Of your working hours, only 20% of those should be spent with clients.

If you’re fired up and ready to take your dog training business to the next level, book a chat with me at dogbizcoach.com. I look forward to hearing from you!

Music credit: Awesome People by RimskyMusic

A Podcast Launch Bestie production

Mentioned in this episode:

DogBizCoach.com

Getting fired up to implement some of these ideas in your business? Book your spot to have a chat with me at dogbizcoach.com!

DogBizCoach.com