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Let's Talk About It With 908 Athletics

Let's Talk About It With 908 Athletics

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 Let's Talk About It with 908 Athletics Episode Highlights

  • Featuring Tim and Aaron, owners of 908 Athletics

  • Discusses journey from corporate jobs to fitness entrepreneurship

  • Explores the evolution of CrossFit and community-focused fitness

Key Topics Business Origin

  • Tim discovered CrossFit in New York City around 2007

  • Quit corporate job in 2009 to start 908 Athletics

  • Aaron joined full-time in 2012 after the pharmaceutical company restructuring

Fitness Philosophy

  • Focus on holistic fitness beyond just workouts

  • Strong emphasis on nutrition and community support

  • Evolved from competitive CrossFit to fitness for longevity

Community Impact

  • The gym serves as a "third space" for members

  • Members have built long-term relationships

  • Supports diverse age groups (40s-50s primary demographic)

Unique Offerings

  • Personalized coaching in group settings

  • Nutrition programs and challenges

  • $7 for a 7-day trial at 908 Athletics

  • $10 for a 10-day trial at Endure Training Co.

Personal Insights

  • Favorite local restaurants:

    • Looper (Berkeley Heights)

    • Okai (Westfield)

  • Enjoy traveling, particularly to warm destinations

  • Aspire to return to snowboarding as a family activity

Contact Information

  • Website: http://www.908athletics.com

  • Instagram: @‌908athletics

  • Endure Training Co. website: http://www.enduretrainingco.com

Connect With Your Host Jimmy Mortgage

  • Instagram

  • YouTube

  • TikTok
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