In this episode with Karri Koskela, CEO of Wihuri Packaging, we dive deep into the topic of plastics recycling, including the regulations charting a path for closed-loop recycling and, specifically, the critical role sustainable packaging will play in these efforts. Wihuri’s packaging division comprises two international brands: WIPAK in Europe and Asia and WINPAK in North America. Karri explains how revolutionary digital watermarking technology available today can effect change and help us achieve global circularity goals.

Key Takeaways:

(01:12) WIPAK’s mission: sustainable packaging for a cleaner future.

(05:23) Digital watermarks can double recyclability rates.

(08:47) Watermarks enable data visibility post-sale.

(09:30) The data-driven business potential of digital watermarks.

(15:16) Digital watermarks are scalable globally across regions.

(18:00) Europe risks falling behind on sustainability efforts.

(21:59) Clear ROI from adopting digital watermarks.

(24:00) Solving sustainability issues today for future generations.

(31:17) WIPAK’s commitment to achieving carbon neutrality.

Resources Mentioned:

Karri Koskela -

https://www.linkedin.com/in/karri-koskela-4133615/

Wihuri Packaging -

https://www.linkedin.com/company/wipak/

Sustainable Packaging Summit -

https://www.packagingsummit.earth/

HolyGrail 2.0 Digital Watermarking Initiative -

https://www.digitalwatermarks.eu/

AIM - European Brands Association -

https://www.aim.be/

Ellen MacArthur Foundation -

https://www.ellenmacarthurfoundation.org/

PPWR (Proposed Packaging and Packaging Waste Regulation) - https://environment.ec.europa.eu/publications/proposal-packaging-and-packaging-waste_en

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#DigitalTransformation #DigitalWatermarking #AuthenticationTechnology