In today’s fast-evolving business landscape, change is inevitable—but how leaders manage that change makes all the difference. In this episode, Lyn Hawkins, Founder of Business Women Australia is joined by Tracy Cooper, an experienced Change Specialist. They will explore the strategies, challenges, and opportunities that come with leading transformation in purpose-driven organisations.

From understanding self-awareness and the people side of change to applying the Prosci Change Management methodology, Tracy shares practical insights for CEOs, Managing Directors, and Business Managers navigating transitions.

We’ll dive into the best practices, methods and metrics that enable success in change initiatives.

Key Takeaways:

1. What effective change management looks like in mission-driven organisations

2. Strategies for leaders to engage employees and foster a change-ready culture

3. Common challenges and how to overcome them

4. Future trends in change management and how leaders can prepare

Whether you’re leading a large-scale transformation or keen to strengthen your leadership skills in this time of rapid change, this episode is packed with real-world insights and actionable advice.

Tune in and discover how to lead change with confidence and purpose!

ABOUT TRACY COOPER

Tracy Cooper is a Leader in Business Women Australia, a Managing Director, Leadership Coach and Change Specialist. As a coach, facilitator and change management consultant, Tracy combines theory and a proven practical approach to support leaders and teams to enhance their performance and lead transformation in their organisations. Tracy has been helping navigate change successfully for over 25 years drawing on her leadership and change management frameworks, and expertise in the Prosci Change Management methodology. She is sought by private enterprise, early learning, aged care, agribusiness, and the broader not- for -profit sectors. Tracy firmly believes change happens best and lasts longest when it’s a choice and not forced. It’s all about helping people to genuinely choose change and in doing so, unlock their full potential, individually and collectively.

About LYN HAWKINS

Lyn Hawkins is the Founder and Director of Business Women Australia (BWA), which is fast becoming one of the most influential groups for Australian women in business. Lyn is also the Founding Director of Hawkins Marketing, a business strategy consultancy practice established in 2015 advising law and accounting firms, engineering, medical and SME’s. With a career spanning over 25 years in entrepreneurship, marketing and business growth, she has held senior executive roles with KPMG, Telstra, HHG Legal Group, HLB Mann Judd and Diverse IT in addition to her own business ventures in multi-media and education. Lyn is also a Director of Private Wealth Network in Western Australia and South Australia, a membership-based organisation with UHNW individuals, family groups and Family Offices. Lyn has a Bachelor of Commerce (UWA) with honours in strategic management and marketing, has taught at University level, and numerous Non-Executive board roles in the Private and NFP sectors. She is an experienced Leadership Coach, has a Diploma (and Cert IV) in Coaching and Mentoring, and has mentored students at UWA for over a decade.

About Business Women Australia

BWA brings together business women from all sectors, industries and states;

1. business owners and entrepreneurs

2. executives and managers

3. professionals

4. women on boards

5. emerging leaders

6. women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

1. Leadership

2. Business Improvement

3. Personal and Professional Growth

4. Connections and Friendship

Join as a member today via https://businesswomenaustralia.com.au/membership/