In this episode of Leading Beyond Limits: Cultivating Creativity, Jon Clemence joins us to discuss SEO, how to increase readership and conversion using both your existing and new content, and valuable lessons about entrepreneurship.

Jon is a professional proofreader, editor, and writer who’s in the top 2% of freelancers on Upwork. He’s the founder and owner of Cedar Press Proofreading, which helps businesses improve their written content to attract more people to their websites and convert them into new clients. Jon also helps people improve their blogs, newsletters, articles, books and more. He’s learned what it takes to craft compelling content and stand out in a sea of online content, and is here to share what he’s learned with us to help you create content that helps your business grow.

1:30 Learn some creative tips about how to transform stale blog content into a traffic magnet without writing a single new post.

6:13 Learn about how people are misusing AI and methods and tools that will get you better results in the long term.

10:43 Learn some ways to leverage your existing website/blog/email/newsletter content in order to see an increase in readership and conversion rates.

15:49 Hear some creative ways to promote your content even when you’re not an expert in Google SEO.

17:49 Hear how Jon left the corporate world during the pandemic to become an entrepreneur and some helpful lessons he learned along the way.

21:10 Learn about how Jon balances structure and experimentation with his team to foster innovation and creativity in a way that enables delegation so he can focus on the business instead of getting too caught up being in the business.

24:00 Hear how Jon intentionally creates space for creativity in his daily routine.

Where can you find more?

• For more information about Shawn Carney Coaching, the podcast, and ways to support, check out the website www.shawncarneycoaching.com and subscribe on YouTube, Spotify, Apple, Amazon, or using your favorite RSS app.

• You can also support the podcast with ratings, kind words, and by sharing with others.

• Find Shawn on LinkedIn or Instagram.

• Find Jon on his website CedarPressProofreading.com or on LinkedIn.