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Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries

Leadership in the Age of AI: Fred Crosetto on Transforming Traditional Industries

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In this episode of AI First with Adam and Andy, Fred Crosetto, founder of AMMEX, reveals how a traditional company became a global AI innovator. From automating HR with a 68% self-service rate to transforming supply chain and marketing processes, Fred offers a masterclass in leadership during technological disruption.


Topics include:

  • Breaking down barriers to AI adoption in non-tech companies.
  • The strategic role of data readiness in unlocking AI’s potential.
  • Balancing innovation and cultural alignment in global operations.

Whether you’re a CEO, entrepreneur, or industry leader, Fred’s journey will inspire you to act on the transformative power of AI today.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.