• S02E92 Fractional Legal Teams to Build Your Firm with Jeff Holman
    Sep 1 2025

    Jeff Holman is revolutionizing legal support for growing businesses with a model that makes perfect sense once you hear it yet somehow hasn't existed until now. As founder of Intellectual Strategies and creator of the first fractional legal team model, Jeff brings a unique triple-threat perspective as engineer, lawyer, and business strategist to tackle the very real problem facing innovative companies: they need sophisticated legal help, but not a full-time legal department.

    The traditional approach to legal services creates a painful dilemma for startups and scaling companies. Founders either avoid calling their attorneys due to unpredictable hourly billing or handling complex legal matters themselves, sometimes with devastating consequences. Jeff's fractional model solves this through subscription-based access to a complete legal team that treats clients as partners rather than billing opportunities.

    What makes this approach truly powerful is how it addresses the needs of both clients and attorneys. Growing businesses gain access to expertise across multiple legal domains without the anxiety of watching the clock. Meanwhile, attorneys avoid becoming bottlenecks by distributing workload across a team of specialists who can handle everything from routine NDAs to complex intellectual property issues. Most surprisingly, this model isn't competing with traditional large law firms; it's complementing them by handling day-to-day matters while partnering on major transactions.

    Having navigated both sides of the legal relationship as in-house counsel and outside advisor, Jeff understands the value of sustainable, long-term client relationships that grow with a business. His mission extends beyond his own practice to transforming how legal services are delivered throughout the industry.

    Reach Jeff here:

    https://www.linkedin.com/in/holman/
    https://www.intellectualstrategies.com

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

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    Leadership In Law Podcast with host, Marilyn Jenkins
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    38 mins
  • S02E91 Redefining Success for Lawyers & Other High-Achieving Women with Wendy Meadows
    Aug 25 2025

    Ever feel like you're trapped in a legal Groundhog Day? Your practice looks successful on paper, but something's missing, and the wine and Trader Joe's cookies aren't filling the void?

    Wendy Meadows, family law attorney turned certified life coach and bestselling author of "Sparkle and Grit," shares her transformative journey from burnout to purpose-driven practice in this candid conversation. Drawing from her own experience of feeling stuck despite "checking all the boxes," Wendy reveals the physiological basis of attorney burnout and why our prehistoric stress responses keep us trapped in cycles of exhaustion.

    The episode unpacks practical, immediately applicable strategies for breaking free: how silencing notifications and identifying just three priority tasks before checking email can transform your workday; why exercise isn't just about fitness but completes the stress cycle your body desperately needs to resolve; and how creating clear boundaries between work and home life (especially for attorney parents) preserves your energy for what matters most.

    Perhaps most compelling is Wendy's insight into the early warning signs of burnout that most attorneys miss, from spatial awareness issues to increased combativeness—and how reconnecting with pre-law passions can reawaken parts of yourself that have gone dormant under the weight of legal practice.

    Whether you're managing a growing firm or considering going solo, this episode offers both the scientific understanding and practical tools to move from merely surviving to genuinely thriving in your legal career. Don't miss Wendy's powerful perspective on how small, intentional changes can lead to profound shifts in both professional satisfaction and personal fulfillment.

    Reach Wendy here:

    https://wendysmeadows.com
    https://www.sparkleandgrit.com
    https://www.wendymeadowslaw.com

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

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    Leadership In Law Podcast with host, Marilyn Jenkins
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    34 mins
  • S02E90 Building a Lean, Agile Law Firm with Christopher Anderson
    Aug 18 2025

    Christopher Anderson believes great leadership starts with communication. It's this core principle that guides his revolutionary approach to law firm management through Lean Agile methodology - a system that transforms traditional hierarchical legal practices into nimble, self-organizing teams.

    Drawing from his fascinating journey from astrophysics student to legal tech innovator, Christopher shares how his experience working with companies like LexisNexis and running his own law firm led him to integrate business principles from outside the legal industry. His approach is refreshingly practical: he tests every strategy in his own firm before sharing it with clients, ensuring he's "eating his own dog food" rather than offering untested theories.

    The heart of Christopher's methodology is the daily scrum - a focused 15-minute meeting where team members report their progress, plans, and obstacles. Unlike traditional management where issues cascade slowly through hierarchical channels, scrums bring immediate solutions by connecting the right people at the right time. These small, self-organizing "pods" (limited to the size that could be fed with two pizzas) create both intimacy and efficiency.

    What truly sets this approach apart is its focus on delivering value incrementally throughout a case rather than just at completion. By "shipping the smallest things" continuously, clients see progress earlier, misalignments are identified when pivots are less expensive, and satisfaction improves dramatically. As Christopher explains, "These are not just project management tools - they're communication tools," designed to ensure everyone stays informed without excessive documentation.

    For law firm owners struggling with workflow inefficiencies, team communication gaps, or client satisfaction challenges, Christopher's insights offer a compelling alternative to traditional management approaches. His integration of concepts from Traction, The E-Myth Revisited, and Patrick Lencioni's work creates a comprehensive framework that's tailored specifically for legal practices.

    Reach Christopher here:

    https://sunnysidelaw.com
    https://www.newleaf.family
    https://www.facebook.com/NewLeafFamily?mibextid=LQQJ4d&rdid=GLp69uaEoeBnFYW4
    https://www.instagram.com/newleaf.family/?igsh=MW0yemdrbG13OWQ3aw%3D%3D
    https://www.tiktok.com/@newleaffamilylaw?_t=8lTGrCtk0ct&_r=1
    https://www.youtube.com/@newleaffamily9298
    https://www.linkedin.com/company/new-leaf-family/posts/?feedView=all

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
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    27 mins
  • S02E89 Discovering Your Dream Job in Franchise Law with Stuti Murarka
    Aug 12 2025

    Discover how a skilled franchise attorney transforms from legal advisor to strategic growth partner in this illuminating conversation with Stuti Murarka of Cheng Cohen. Having practiced law on two continents and passed the bar exam twice, Stuti brings a unique global perspective to franchise law that has helped single-unit operations evolve into multi-million dollar empires.

    The conversation reveals the fascinating journey of a lawyer who never initially planned a legal career but now thrives at the intersection of business strategy and legal compliance. Stuti candidly shares how her mother's unrealized dream of becoming an attorney inspired her path, leading to a career that spans from arguing before India's Supreme Court to facilitating complex international franchise expansions.

    What makes this discussion particularly valuable is Stuti's insight into the evolution of an attorney's mindset - from focusing purely on legal compliance to becoming a solution-oriented business partner. "Lawyers are often the reason deals don't happen because we're the naysayers," she explains. Her approach? Rather than simply identifying what clients cannot do, she presents multiple pathways to achieve business objectives while navigating legal constraints.

    Franchise law emerges as a uniquely complex and rewarding specialty, requiring mastery of federal regulations, state-specific statutes, and international legal frameworks. Stuti's expertise in bridging cultural differences, particularly between Western and Asian business practices, illuminates how legal professionals can add exceptional value in global business expansion.

    Reach Stuti here:

    Email: stuti.murarka@chengcohen.com
    LinkedIn: https://www.linkedin.com/in/stuti-murarka-80193237/

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
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    26 mins
  • S02E88 Social Media Marketing for Law Firms with Ian A. Harrington
    Aug 4 2025

    Social media expert Ian A. Harrington pulls back the curtain on what works for law firms in the digital space during this eye-opening conversation. Having helped generate hundreds of millions in case value for personal injury and workers' compensation firms, Ian's message is clear: social media represents the most cost-effective marketing channel available to attorneys today, but only if you're willing to show up consistently.

    Unlike traditional marketing, where you can throw money at the problem, social media success requires personal investment. "You have to put yourself in front of the camera hundreds of times," Ian explains, addressing the hesitation many attorneys feel about becoming content creators. The good news? You don't need expensive equipment or perfect delivery - just your smartphone and a willingness to start.

    For firms feeling overwhelmed by the prospect, Ian offers practical first steps: begin with paid ads on Instagram (which delivers the best cost-per-case for personal injury matters), focus on creating 30-second vertical videos, and address the questions potential clients have rather than the topics attorneys find interesting. Most importantly, understand that you're competing for attention, not against other lawyers, but against entertainment content.

    Ready to transform your firm's marketing strategy? Pull out your phone right now and record a video explaining what happens when someone calls your office. Post it as an Instagram story that will disappear in 24 hours. This single action might be the beginning of the most valuable marketing channel your practice has ever developed.

    Reach Ian here:

    https://ianaharrington.com/

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
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    35 mins
  • BONUS How AEO Is Replacing SEO—And What Your Law Firm Needs to Do About It
    Jul 31 2025

    Search is changing—and fast. If your law firm is still relying on old-school SEO tactics alone, you’re already behind. In this 30-minute workshop, Marilyn Jenkins breaks down the rise of Answer Engine Optimization (AEO)—what it is, why it matters, and how law firms can adapt to stay visible, relevant, and profitable in an AI-driven world.

    You’ll discover:

    Why Google’s new AI Overviews and zero-click searches are reshaping how people find legal services

    The difference between SEO and AEO—and why answering real client questions now beats keyword stuffing

    How voice search, chatbots, and AI assistants are changing local search behavior

    Simple strategies to get your law firm featured in AI-powered search results

    How to use tools like ChatGPT, AnswerThePublic, and schema markup to boost visibility

    The one change you can make to your website this month to start seeing results


    If you want to future-proof your law firm’s marketing and start showing up where the real traffic is going, this is a must-watch session.

    Plus: All attendees get a free copy of the AI Search Visibility Guide to help you implement what you learn, fast.

    Webinar Link: https://event.webinarjam.com/channel/LMZ-AEOSEO

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
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    26 mins
  • S02E87 Bootstrapping & Referral Networks for Growth with Chuck Panzarella
    Jul 28 2025

    Ever wondered what happens when legal expertise meets entrepreneurial spirit? Chuck Panzarella embodies this powerful combination, forging a unique career path that spans courtroom advocacy and business development. In this enlightening conversation, Chuck shares his journey from Peace Corps volunteer to successful consumer advocate, revealing how he built a thriving law practice while maintaining his entrepreneurial edge.

    Chuck's story challenges traditional notions of legal career trajectories. Rather than following his father's footsteps into the judiciary, he carved his path through criminal defense, bankruptcy, and ultimately consumer protection litigation. What makes his approach distinctive is his parallel development as a business leader, having co-founded a marketing agency, launched an interior design company, and created innovative business models that complement his legal work.

    The most compelling insights emerge when Chuck discusses the deliberate rightsizing of his law firm. After rapid growth during the housing crisis (expanding to eight attorneys and twelve support staff), he made the strategic decision to scale back to three attorneys and six support staff, a structure that maximizes both profitability and quality service. This counterintuitive move highlights how sometimes smaller can be better when building a sustainable practice.

    Marketing strategy stands as another highlight of our conversation. Chuck pioneered direct-to-consumer digital marketing for his firm, transitioning from referral-based acquisition to sophisticated SEO and pay-per-click campaigns. This approach generated so many leads that his firm developed an extensive nationwide referral network, creating additional revenue streams while ensuring consumers receive specialized representation regardless of location.

    Reach Chuck here:

    https://consumeractionlawgroup.com

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
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    27 mins
  • S02E86 Leadership, Hospitality, & Culture for Success with Elise Buie
    Jul 24 2025

    What if the secret to building a thriving law practice isn't found in marketing tactics or billable hour targets, but in the mirror? That's exactly what Seattle family law attorney Elise Buie discovered on her journey from solo practitioner to firm founder.

    Elise opens up about the profound leadership lessons she's learned over eight years of intentional development. The breakthrough moment in her growth came when she realized that every challenge in her firm, from staff performance to profitability gaps, ultimately traced back to her leadership. This shift from outward blame to inward responsibility revolutionized her approach to running the Elise Buie Family Law Group.

    The conversation reveals fascinating insights into how Elise implemented a modified Entrepreneurial Operating System (EOS) to create data-driven accountability throughout her firm. Her innovative "build on invoice" metric uncovered an $800,000 discrepancy between recorded time and billable hours, a discovery that fundamentally changed their operations and profitability.

    Perhaps most compelling is Elise's commitment to creating a leadership pipeline throughout her organization. She doesn't just develop her immediate team; she instills leadership skills at every level so that attorneys can help clients become better leaders of their families through difficult transitions. This philosophy reflects her belief that children, the true victims of divorce, benefit when parents can effectively navigate challenging periods.

    The discussion takes a fascinating turn when Elise shares how she's incorporated "unreasonable hospitality" into her firm's DNA, creating a competitive advantage that artificial intelligence cannot replicate. Drawing from her New Orleans roots, this approach has become both a cultural cornerstone and personal joy in her practice.

    Reach Elise here:
    https://www.facebook.com/elisebuiefamilylaw/
    https://www.instagram.com/elisebuiefamilylawgroup/
    https://www.linkedin.com/company/elise-buie-family-law-group/
    https://www.youtube.com/channel/UCCF8VhDqm60jk3S2XbN6_Sg
    https://www.tiktok.com/@elisebuieesq
    https://elisebuiefamilylaw.com/

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    36 mins