A seasoned trial lawyer opens the door to his hardest truths, and shows how they forged a life of service. We sit down with Steven Scott Eichenblatt, a 38-year attorney and founding partner of Page & Eichenblatt in Orlando, to trace his path from insurance defense to plaintiffs’ advocacy, the rise and strain of small firms in an ad-driven market, and the human habits that keep clients returning for decades. The twist is his memoir, Pretend They Are Dead, where abandonment, abuse, and a shocking encounter with his biological father collide with a lawyer’s instinct to verify and make sense of the past.

Steven explains how handwritten notes, steady follow-up, and community presence became his small firm’s unfair advantage against big-budget advertising and impersonal digital funnels. He’s candid about using technology and AI without losing the human voice, and he shares practical marketing wisdom for law firm owners: center the client, communicate clearly, and build trust that outlasts campaigns. The stories are raw and specific, guardian ad litem cases, families shattered by loss, and clients who kept his notes for years before returning with life-changing matters.

We also go inside the emotional calculus of a life shaped by trauma: the “feeling of no feeling,” the discipline that helped in litigation but complicated relationships, and the conscious choice to break patterns through fatherhood. Steven’s reflections on resilience, purpose, and advocacy land like field notes for anyone building a values-driven practice.

Reach Steven here:
https://www.stevenscotteichenblatt.com/
Book: https://amzn.to/48IxFqo
https://www.floridalawonline.com/
@pageandeichenblatt
@steveeichenblatt

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