Launching Your Podcast In Three Easy Steps cover art

Launching Your Podcast In Three Easy Steps

Launching Your Podcast In Three Easy Steps

Listen for free

View show details

About this listen

If you think you can just hit publish on your new show and it will take off, we have some bad news for you. This strategy, or lack thereof, won't work. You have to build buzz around your show weeks leading up to your launch date.
This means using every available channel for social posts, BTS content, teasers, trailers, the list goes on. Without a real plan put into place before launching your amazing new podcast, it may as well be a whisper on the wind.

  • Don’t Just Drop It and Hope

A single post or episode won’t cut it. Plan three weeks of content and promotion leading into launch day. This means posting on your channels every day during launch week

  • Use Each Week Intentionally

Week 1 is for buzz and submissions. Week 2 is for the trailer and audience warm-up. Week 3 is go-time: launch multiple episodes, post daily, and drive subscriptions. Asking for shares and subscriptions it goes a long way, and there's no shame in it!

  • Leverage Your Network Early

Ask friends, guests, and partners to share your show during launch week. That early boost helps you climb the charts and get picked up by algorithms. Hopefully, your famous friend owes you a favor.
Bonus Insight: Most guests won’t promote after their episode drops. Get their commitment before launch week while energy is high.
Questions? Email tips@strawhutmedia.com.

What listeners say about Launching Your Podcast In Three Easy Steps

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.