Summary
In this episode of The Balanced Life podcast, Tiffany Coulter discusses effective strategies for building a market and customer base, emphasizing the importance of relationship credibility and providing value. She shares insights from her recent experiences at a conference, highlighting the significance of live interactions in gathering valuable data about audience interests. Tiffany also stresses the need to adapt marketing strategies based on audience feedback and the importance of serving the community before selling products or services.
Takeaways
- Building a market is about establishing relationship credibility.
- The goal should always be to provide value and answer specific questions.
- One-on-one interactions can significantly increase engagement and interest.
- Focusing on specific questions in content can enhance audience connection.
- Live events provide valuable insights that online interactions may not offer.
- Understanding audience interests can guide product offerings and marketing strategies.
- Serving the community should take precedence over selling.
- Regularly adapting content strategies based on audience feedback is crucial.
- Consistency in content delivery helps maintain audience engagement.
- Learning from failures is part of the growth process.
Chapters
00:00 Building Your Market: The Importance of Relationships
06:39 Gathering Insights: The Value of Live Interactions
12:23 Adapting Strategies: Serving Before Selling
--
Get your FREE freelancer fee creator tool here: https://tiffanycolter.myflodesk.com/freelancefeetool
*Please note that this is not the tool I mentioned in the podcast, that tool is coming in a couple weeks*
Get the Freelancer by Friday system here: https://stan.store/TiffC/p/the-freelancer-by-friday-system-z5otfenk
Subscribe to my Substacks below:
Building the Balanced Life - https://buildingthebalancedlife.substack.com/
Learning Resources Online - https://learningresourcesonline.substack.com/
Writing Career Coach - https://writingcareercoach.substack.com/
Decision Tree Learning - https://decisiontreelearning.substack.com/