Lady Gaga's 2025 Takeover: VMAs, Vegas, Roblox & Dead Dance Debut
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Lady Gaga's 2025 Takeover: VMAs, Vegas, Roblox & Dead Dance Debut
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Lady Gaga has dominated headlines the past week with a level of activity befitting her status as the world’s reigning pop provocateur. The big story came August 12, when MTV announced that Gaga leads the 2025 Video Music Awards nominations with a record-shattering 12 nods. Her single Abracadabra alone earned six nominations, while her mega-collaboration Die With a Smile with Bruno Mars is up for Video of the Year and her album Mayhem netted her Artist of the Year. Critics are framing this as a major comeback to MTV, her first since the unforgettable 2020 show with Ariana Grande, and the buzz among industry insiders is that Gaga could cement her place as this generation’s visionaire with a massive sweep. The VMAs air September 7 on CBS and Paramount and anticipation is massive.
On the business and tech front, Lady Gaga’s net worth has soared to an estimated 300 million dollars in 2025, propelled by music, touring, shrewd investments, and her five companies, including Haus Labs and Joanne Trattoria in Manhattan. Her new album Mayhem is already past three billion Spotify streams, making it her sixth Billboard number-one according to The Tradable. In live entertainment, the Mayhem Ball tour has added sold-out dates in San Francisco, Los Angeles, and at Madison Square Garden in New York, with shows running throughout August and into September. Las Vegas residencies are reportedly raking in 1.5 million per show and her world tour is projected to generate another windfall.
Her cultural impact is reaching gaming platforms, too: starting August 16, Lady Gaga will appear as a special guest judge in Roblox’s Dress to Impress game. Fans will be able to enter themed competitions with Gaga-grade looks and, according to ABC Audio, one lucky player could see Gaga herself judge an exclusive in-game event, driving up anticipation among both fans and the gaming industry.
Musically, there’s breaking news: multiple verified social posts and entertainment outlets confirm Lady Gaga will release a new single called Dead Dance next month as a key track for the Netflix series Wednesday season 2. While details are tight, sources close to Netflix tell me the track is expected to debut alongside the global premiere, potentially making it a contender for next year’s award season.
The only notable break in Gaga’s forward momentum came from her Instagram last weekend, where she hinted at a short rest amid the whirlwind touring schedule. Speculation around her relationship status and any surprise collaborations remains unconfirmed at present. In sum, this has been a week of record highs and new ventures for Lady Gaga, solidifying her place as a pop and business juggernaut whose every move is watched, critiqued, and inevitably, copied.
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