Fernanda Drummond brings a refreshing perspective to the textile industry's sustainability challenges as Head of Collective Action at the H&M Foundation. In this illuminating conversation, she dismantles common misconceptions about philanthropy's role in creating systems change and reveals how the foundation operates as an orchestrator—not just a funder—of transformative collaborations.

Diving deep into the foundation's unique approach, Fernanda explains how they identify critical gaps where philanthropic funds can spark innovation and collective action. Unlike project-based interventions that create limited impact, the H&M Foundation implements comprehensive programs that simultaneously address multiple barriers.

The shocking revelation that the textile industry is only 0.3% circular serves as a sobering backdrop to the conversation. Fernanda emphasizes that no single solution—whether circular business models, recycled materials, or sustainable fibers—will move the needle significantly when implemented alone. Only through orchestrated, multi-stakeholder approaches can we hope to transform this deeply linear system.

Perhaps most compelling is Fernanda's expanded definition of "just transition" beyond merely reskilling workers. Through programs like Operadita in Bangladesh, the foundation recognizes that garment workers facing automation need more than technical training—they need childcare, family support, safe transportation, and shifts in community perception to truly advance. This human-centered approach acknowledges workers as complete individuals with dreams, needs, and aspirations beyond their job functions.

For entrepreneurs and businesses developing circular solutions, Fernanda offers invaluable advice: recognize and include the millions already working in circular economies through informal sectors. These waste pickers, sorters, and collectors possess generations of knowledge that should be built upon rather than bypassed in our rush toward formalized circularity.

Connect with Fernanda on LinkedIn to share insights or learn more about the H&M Foundation's work in catalyzing inclusive circularity across the textile ecosystem.

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Alex Kremer takes us on a journey through the rapidly evolving world of branded resale, sharing hard-won insights from his pioneering work launching Patagonia's Worn Wear program and his current role as VP at Archive, which recently secured $30 million in Series B funding.

What truly sets branded resale apart from generic marketplaces is the trust factor. Customers consistently pay premium prices when buying secondhand directly through a brand they trust, knowing the items have been properly inspected and authenticated. This creates a powerful value proposition for brands looking to capture revenue that would otherwise flow through third-party platforms like eBay or Poshmark.

One of the most fascinating insights? Resale attracts customers nearly a decade younger than the typical buyer. These “aspirationalists” find an entry point to premium brands they couldn’t otherwise afford — and often become long-term loyalists. At the same time, existing customers use resale to responsibly manage and refresh their wardrobes, creating a truly circular ecosystem where community and commerce intersect.

We also dive into the operational reality: from product identification and pricing models to warehouse processing, software integration, and returns management. Archive’s technology is helping brands treat resale not as a side project, but as a profitable business channel — and the results are proving it.

Surprisingly, Alex shares that even smaller brands with strong communities are seeing success in resale. It’s not only about scale — it’s about engagement, product quality, and brand trust.

We close with a global perspective: why Germany’s existing sorting and collection infrastructure gives it a unique head start, how return culture and customer expectations vary sharply between regions, why the U.S. is leading in resale innovation and brand adoption, and how Asia’s vintage obsession may unlock a different type of circular opportunity altogether.

Ready to discover how branded resale can drive growth, loyalty, and real environmental impact? This episode is a masterclass in turning circularity into a competitive advantage.

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Fashion has a dirty secret: brands routinely produce 30% more clothing than they'll ever sell. This deliberate overproduction is baked into a global supply chain that hasn't fundamentally changed in 75 years—one that pollutes watersheds, wastes resources, and disconnects production from actual consumer demand.

Trine, founder and CEO of Rodinia Generation, is rewriting these rules with a revolutionary concept called the O-Factory. Housed in just 200 square meters, this "Omni Factory" transforms digital designs into finished garments in as little as 48 hours, all without using a single drop of water in the production process. The secret? A proprietary software "brain" that coordinates every step of manufacturing with unprecedented precision.

When fashion brands work with traditional offshore manufacturers, they must forecast trends a year in advance, wait months for production and shipping, then warehouse excess inventory that frequently ends up discounted or destroyed. The O-Factory eliminates these inefficiencies by producing exactly what's needed, when and where it's needed. The technology uses biodegradable nano-pigment inks that require no washing or steaming, cutting CO2 emissions by up to 40% while producing zero wastewater.

Most remarkably, this isn't just an environmental win—it's economically viable. While per-unit costs may be 20% higher than Asian manufacturing, Rodinia eliminates the substantial "shadow costs" of global production: shipping, tariffs, warehousing, and waste. A single production line can generate €12M in annual revenue with healthy margins, making sustainability profitable.

Beyond economics, the O-Factory enables true mass customization, giving consumers garments tailored to their exact measurements rather than standardized sizes. Each piece can include a digital product passport via QR code, offering complete transparency about its production.

Could this technology finally break fashion's addiction to overproduction and constant sales? Follow Rodinia's journey as they scale from proof-of-concept to a network of distributed factories, potentially transforming not just how our clothes are made, but our entire relationship with fashion.

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