Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest
Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal,
Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct
location?)

In part 1 of this episode, Matthew and Mohammed are joined by:

• Gregory Gird, Marketing Manager of Octiv
• Grace McNamara, Partnerships Direcetor EMEA at Elfie
• Klaus Mueller, CEO at Wictory.ai

This episode covers:

• Importance of data quality for effective AI implementation.
• Evidence-based AI development and addressing historical bias in research
  data.
• Privacy concerns, data governance, and building consumer trust.
• Data sovereignty and regional compliance considerations.
• AI's potential to accelerate personalised healthcare and fitness
  recommendations.
• Strategic partnerships to enhance AI capabilities.

To learn more about FIBO, click here:

https://www.fibo.com

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00:00 Intro
06:14 AI and Generative AI in Practical Perspectives
12:19 Challenges and Ethical Considerations in AI Implementation
24:02 Privacy, Compliance, and Consumer Trust in AI
38:09 Future Trends and Exciting AI Applications