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Kroger Precision Marketing & The Future of Data-Driven Advertising

Kroger Precision Marketing & The Future of Data-Driven Advertising

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 In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why first-party data […]
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