Kristen Bell's Knix Campaign, Gossip Girl Reunion, and Summer Fun
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Kristen Bell's Knix Campaign, Gossip Girl Reunion, and Summer Fun
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About this listen
Kristen Bell has been everywhere this week, making waves both in fashion and on the red carpet. The headline story comes courtesy of Parade, Fashion Magazine, and Knix, as Bell debuted as the star of Knix’s new “You’re Good” campaign for their leakproof underwear. Wearing just a monochromatic red set with sheer pantyhose and a cropped t-shirt, Bell showcased confidence and relatability, pulling off high kicks and laughter in the photos shared widely on Instagram and by Knix itself. The campaign, which Knix founder Joanna Griffiths calls “the perfect partnership,” is rooted in authenticity and aims to address the common anxiety of period leaks with honesty and humor. Bell herself said, “I've been wearing Knix for almost 10 years, so this partnership was a no-brainer,” underlining her credibility as both an advocate and actual user. The brand’s rollout is ambitious: billboards in New York and Toronto, and a Spring Street Subway takeover, with the first NYC Knix store opening mid-August. Canadian Marketing News and Fashion Magazine both hailed the campaign as a new gold standard for celebrity collaborations, noting how Bell’s warmth and candidness bring emotional resonance to an already buzzy launch.
On the Hollywood front, Bell generated serious nostalgia when she reunited with Leighton Meester at the 2025 Screen Actors Guild Awards. In a playful moment highlighted by AOL and InStyle, Bell reprised her iconic "Gossip Girl" voice before reading jokey, food-centric “gossip” to Meester backstage. Their chemistry was on full display, as they joked about food and referenced their upcoming joint project for Netflix: Meester will guest star in season 2 of Bell and husband Adam Brody’s series "Nobody Wants This," playing Bell’s middle school nemesis turned Instagram mommy influencer. Bell told Extra that Meester is a “wonderful addition” and praised the cast’s camaraderie.
Family time has also featured prominently on social this week, with Bell and Dax Shepard sharing idyllic summer vacation shots from Swan Valley, Idaho, and Mount Rushmore in South Dakota. Bell’s Instagram, where she boasts 15.8 million followers per HypeAuditor, captured moments rafting and horseback riding with friends like Jimmy Kimmel and Jason Bateman, always keeping her kids’ faces well-hidden for privacy.
Bell’s earnings from Instagram continue to impress, with HypeAuditor estimating nearly $30,000 monthly income from posts, though this figure has dipped slightly from previous months. Her mix of sponsored content, advocacy, and relatable family posts keeps engagement high.
No scandals, rumors, or major controversies have surfaced in recent days. The focus remains on Bell’s ability to blend celebrity, advocacy, family values, and business in a way that invites fans to feel good in every sense—whether it’s what they’re wearing or what they’re watching.
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