In this episode, Kat, Victoria, and Janelle dive into the world of Financial Media Networks (FMNs). They discuss the unique advantages FMNs offer advertisers through comprehensive consumer spending data, compared to traditional retail media networks. The conversation also covers privacy concerns, consumer perceptions of personalized advertising in banking apps, and the importance of transparency and respect from financial institutions. Tune in to hear their predictions about the future of FMNs and the critical role of maintaining consumer trust.

In this conversation, Kat, Keenan, and Janelle discuss their predictions for 2025, focusing on the backlash against AI, the fragmentation of social media, the challenges of brand safety, the evolving landscape of privacy regulations, and the impact of AI on creative agencies. They explore the implications of these trends for marketers and consumers alike, emphasizing the need for adaptability in a rapidly changing environment.

In this conversation, Kat and Janelle discuss the significance of data strategy in marketing, the importance of understanding marketing goals, and the challenges posed by data deprecation. They emphasize the need for marketers to be technically savvy and to have clear objectives to optimize their strategies effectively.