In Part 3 of our conversation with Shad Tidler a renowned sales leadership coach at Lushin, we dive deep into the art of handling sales objections. Objections are a natural part of the sales cycle, but the wrong response can drive a potential client away. Shad shares his expert sales training advice on how to interrupt the pattern: don’t wait for objections to arise. Instead, proactively question them to uncover the root cause and understand what your prospect really means.

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I'm joined again by Ministry Leader Greg Edson and CRO James Hatfield for an incredible panel discussion. We are breaking down John 4:1-26 the story of the Woman at the Well and applying it directly to the modern world of sales and business. You might be surprised by how applicable these biblical lessons are to your daily grind. In this episode, we expand on specific, actionable takeaways, including:

1) Mastering Objections: How to navigate pushback with grace and pivot conversations effectively.

2) The Art of Listening: Moving beyond hearing to truly understanding your prospect's needs.

3) Discovery Mastery: How to ask the right questions to uncover the root of a problem, just as Jesus did.

Don't discount the Bible, you will be surprised how much it is a real life owner's manual.

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In the latest episode of the "GUM ON SHOE" podcast, we sit down with Shad Tidler, a sales leadership coach at Lushin.

While Shad is known for his diverse passions from triathlons to martial arts, as well as an active volunteer with the Leukemia and Lymphoma Society. This conversation zeroes in on his deep expertise in the sales game. Specifically, we dive into a critical, often overlooked aspect of the discovery phase: gauging commitment.

It’s not enough to just identify a problem. Shad explains why understanding if a prospect is truly committed to prioritizing a solution could be the difference between a closed deal and a wasted opportunity.

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On the latest episode of the Caution Wet Paint podcast, we connect the dots between biblical lessons and real-world business applications. Join a credible panel with Ministry Leader Greg Edson and CRO James Hatfield as they dissect the Book of John (Chapter 4:1-26). The layers of lessons in the bible and how much it relates to the real life application of sales. This story is about, taking the initiative with people who are disinterested in what you would like them to be completely interested in.

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Join us on the latest episode of the "GUM ON SHOE" podcast featuring special guest Shad Tidler and his Guide to Sales Coaching and The Art of Sales Leadership. He's breaking down everything you need to know about coaching for revenue growth, the power of mentorship, and achieving true sales mastery.

This is the first episode of Shad Tidler special series You don't want to miss it!

Ready to level up your sales game?

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In our latest episode, Co-Host Jim Sparacia delves into the world of Artificial Intelligence, sharing why we need to proceed with caution. Drawing on insights from leading experts in the AI field, Jim explains the potential risks and encourages a more mindful approach to this rapidly advancing technology. See links below for references

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June 11th – STANFORD UNIVERSITY REPORT

https://news.stanford.edu/stories/2025/06/ai-mental-health-care-tools-dangers-risks

August 13th – CNN.com

https://www.cnn.com/2025/08/13/tech/ai-geoffrey-hinton

AI Layoffs

October 30th- NBC NEWS

https://www.nbcnews.com/business/business-news/tens-thousands-layoffs-are-blamed-ai-are-companies-actually-getting-rcna240221

November – BUSINESS INSIDER

https://www.businessinsider.com/companies-are-warning-about-risks-of-ai-sec-filings-2025-11

Meredith Whittaker – CEO of Signal

AI for Good Summit at the United Nations August 2025

https://www.youtube.com/watch?v=jE_CNezjV7o

CHATGPT – June 23rd – TIME MAGAZINE

https://time.com/7295195/ai-chatgpt-google-learning-school/

This is Part 2, as Ed shares the trials and tribulations of addiction, before his incredible story of transformation. The honest explanation of how Ed Downey went from a life of addiction, losing his freedom, education, and relationships, to leading the Celebrate Recovery Ministry?

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The final segment of A Marine veteran and his wife, a former teacher who are raising concerns about a new health curriculum they believe is inappropriate for middle schoolers. They argue that the school board has been vague and has not provided full transparency about the lesson materials, which are highly oriented towards sexual activity.

When schools introduce new curriculum, especially on sensitive topics, transparency is key. Parents deserve to know what their children are being taught. A lack of clear communication can lead to mistrust and concern, particularly if the material seems to contradict the school's stated goals of education and protection.

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