In Part 3 of our conversation with Shad Tidler a renowned sales leadership coach at Lushin, we dive deep into the art of handling sales objections. Objections are a natural part of the sales cycle, but the wrong response can drive a potential client away. Shad shares his expert sales training advice on how to interrupt the pattern: don’t wait for objections to arise. Instead, proactively question them to uncover the root cause and understand what your prospect really means.

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I'm joined again by Ministry Leader Greg Edson and CRO James Hatfield for an incredible panel discussion. We are breaking down John 4:1-26 the story of the Woman at the Well and applying it directly to the modern world of sales and business. You might be surprised by how applicable these biblical lessons are to your daily grind. In this episode, we expand on specific, actionable takeaways, including:

1) Mastering Objections: How to navigate pushback with grace and pivot conversations effectively.

2) The Art of Listening: Moving beyond hearing to truly understanding your prospect's needs.

3) Discovery Mastery: How to ask the right questions to uncover the root of a problem, just as Jesus did.

Don't discount the Bible, you will be surprised how much it is a real life owner's manual.

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In the latest episode of the "GUM ON SHOE" podcast, we sit down with Shad Tidler, a sales leadership coach at Lushin.

While Shad is known for his diverse passions from triathlons to martial arts, as well as an active volunteer with the Leukemia and Lymphoma Society. This conversation zeroes in on his deep expertise in the sales game. Specifically, we dive into a critical, often overlooked aspect of the discovery phase: gauging commitment.

It’s not enough to just identify a problem. Shad explains why understanding if a prospect is truly committed to prioritizing a solution could be the difference between a closed deal and a wasted opportunity.

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Their AI-powered live video platform helps businesses connect with customers through virtual estimates, project documentation, and streamlined communication so you can scope jobs and win contracts faster