Jose Hadad, Founding Revolutionary at Mad Mexican – From Condo Kitchen to Cult Brand
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Jose Hadad, Founding Revolutionary at Mad Mexican – From Condo Kitchen to Cult Brand
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About this listen
Chef-founder Jose Hadad built Mad Mexican from a tiny condo kitchen into a beloved, handcrafted, chemical-free food brand - without compromising on freshness or integrity. In this quick-hit conversation with host John Wilson, Jose shares the “against all odds” decisions that shaped the company, why Viva la revolución is more than a tagline, how he engineered a just-in-time distribution model to protect quality, and the dish that tells his life story.
You’ll learn:
- The pivotal moment Jose refused preservatives and chose the hard path
- How to design operations backwards from the customer’s first bite
- Why “revolution” means returning food to your grandmother’s table
- The role of faith and grit when the nos outnumber the yeses
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