The secret to building a profitable coaching business isn’t acquiring more followers—it’s providing more value for the right clients.

Today on “Strength Coach Collective,” host Kenny Markwardt is joined by Jonathan Goodman, founder of the Personal Trainer Development Center and prolific author, whose titles include “The Obvious Choice” and “Ignite the Fire.”

Jonathan discusses why focusing on likes and followers is a losing game and explains how the most successful coaches build their businesses through relationships, referrals and high-value services instead.

He breaks down the biggest financial mistakes trainers make, including undercharging for their expertise, leaving money on the table with their current clients and misunderstanding passive income.

Then Jonathan shares strategies for generating wealth in the fitness industry, such as increasing the value of current clients, moving away from a session-based model and setting up recurring revenue streams.

Tune in to hear actionable tips for breaking free from the social media grind and building a profitable coaching career.

Links

“The Obvious Choice"

Strength Coach Collective

4:44 - The role of content creation

12:50 - Three reasons clients quit

19:23 - Hybrid coaching services

28:40 - How to increase client value

36:19 - Scaling a fitness business