Joel Freet, CEO of Cutter & Buck on "Why It Matters" cover art

Joel Freet, CEO of Cutter & Buck on "Why It Matters"

Joel Freet, CEO of Cutter & Buck on "Why It Matters"

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In this "Why it Matters: conversation, Joel Freet, CEO of Cutter & Buck, and Jeff Solomon, Co-Founder of the Branded Merch Network, discuss what's at the core of this successful brand. Joel highlighted the company's commitment to high-quality, long-lasting sportswear since 1989, emphasizing their use of post-consumer recycled polyester. He noted the significant reduction in air freight, which has improved their environmental impact. The point was made that sustainability matters for three reasons: customers and governments are demanding it, and it creates a better world. Cutter & Buck makes it easy with transparent tracking of recycled materials on their website. Customers appreciate this transparency.

Learn more here: https://cutterbuck.com/

#brandedmerch #brandedapparel #sustainableapparel #sustainablity #dotherightthing #businessleadership

Uploaded on Aug 23, 2025


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