Jeffree Star's Wyoming Splash: Makeup, Meat, & Mates | Biography Flash
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Jeffree Star's Wyoming Splash: Makeup, Meat, & Mates | Biography Flash
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About this listen
Jeffree Star has had an eventful week with headlines making waves well beyond the world of beauty. Most notably, his name rocketed up the trending charts as breakup rumors with longtime boyfriend Nathan Schwandt ignited after multiple tour cancellations and some cryptic changes on Jeffree’s social channels. E! Online and IMDb report that fans are in full speculation mode following the last-minute cancellation of his European masterclass tour, with many connecting the dots to possible relationship trouble after five years together. While neither Jeffree nor Nathan have issued a formal statement, the timing has everyone buzzing.
In a rare moment of public clarity amid the drama, Jeffree staged a bold business move by drawing a record-breaking crowd in Casper, Wyoming for the grand opening of his new brick-and-mortar “Jeffree Star Store,” which offers a headline-grabbing mix of makeup and meat. Media outlets like Tubefilter and Business Insider highlighted that fans drove from as far as Arkansas and Wisconsin, some waiting over 12 hours, just to catch the opening. This blend of ranch life and retail is classic Jeffree, merging the unexpected with undeniable business savvy.
Amid this public excitement, the beauty mogul also made an anticipated return to YouTube after a ten-month hiatus, delighting fans with an up-close look at the new Gothic Beach collection and promising a back-to-basics approach with product swatches and launch teasers. Just Jared emphasized that Jeffree’s return is seen as a nostalgic revival for followers who missed the “old school” YouTube reveal format, signaling he still knows exactly what the audience craves.
Social media continues to be a nonstop flurry for Jeffree Star this week. On Instagram, he teased the highly requested restock of the iconic Orgy Palette and promoted a major 50 percent off end-of-summer sale, both sparking thousands of comments and shares. TikTok and YouTube lives with creators like Chris Cotter kept him in the fan spotlight, helping secure his ranking in Favikon’s Top 20 Makeup Influencers list for 2025, where he was described as an “innovative force in beauty and lifestyle.”
There’s no denying it: whether it’s personal upheaval, shrewd business moves, or a mega-dose of online engagement, Jeffree Star remains one of the most captivating and unpredictable figures in pop culture right now. Thank you so much for listening to this episode of Jeffree Star Biography Flash—don’t forget to subscribe so you never miss an update on Jeffree, and search the term Biography Flash for more great biographies.
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