Jay Shetty Launches Talent Agency, Reshaping Creator Economy
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Jay Shetty Launches Talent Agency, Reshaping Creator Economy
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Jay Shetty just made headlines for launching a new talent agency, House of 1212, alongside Rula Zaabri, Brittany Louks, and Blaire Zierke. Positioning itself as a full-service agency built on the foundation of purpose, House of 1212 promises to help creators amplify their voices, shape impactful careers, and secure brand deals that align with their values, according to coverage in Variety and Tubefilter. Shetty, whose social following now nears 50 million, provided a joint statement with his co-founders that signals a shift in his business trajectory—moving firmly from personal brand to industry player with long-term ambitions to reshape how content-driven talent is managed.
On the media circuit, Shetty has remained highly visible. On August 1, he appeared in a widely watched YouTube segment where he gave his signature relationship advice, and he was spotlighted on ABC World News that same week. His podcast, On Purpose with Jay Shetty, continues to dominate the mental health and self-improvement charts. Among the most notable episodes this week is a high-profile interview with Alex Hormozi, dropped on August 4 and promoted heavily both on Shetty's Instagram and across platforms. The episode, titled “This Is EXACTLY How to Make Your First MILLION,” offered actionable business strategies through a conversation with Hormozi—a celebrated entrepreneur and investor. This episode has generated buzz both for its financial advice and for deep-diving into the traps and mindsets that block entrepreneurial success.
Social media activity around Shetty has been steady and highly engaged. Instagram has featured several collaborations and cross-promos, notably with Chris Appleton, E News, and entrepreneur Kim Perell, who teased a personal interview with Shetty as particularly significant for her audience. These posts reinforce his growing list of influencer connections and his continued expansion beyond traditional podcasting into influencer culture.
Shetty’s speaking calendar remains impressive. He will return as a headliner for the 1 Billion Followers Summit in Dubai in January 2026, sharing the bill with the likes of Tucker Carlson, Zach King, and Maye Musk as reported by Tubefilter. The event underscores his increasing stature not just as a wellness authority but also as a global media thought leader.
There are no credible reports of controversy or negative headlines in the past few days. If anything, his recent ventures—particularly the House of 1212 agency—suggest a biographically significant new phase as Shetty leverages his profile to influence not just audiences but the creator economy at large.
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