In this episode, we sit down with Jay Groah, a scientist, real estate entrepreneur, and the bold mind behind MyYenta—a tech company changing the way professionals connect with their clients. Jay shares how a chance encounter with a realtor sparked the idea for MyYenta and how he turned a personality-matching concept into a full-blown business (yes, complete with him dressing in drag at conferences to promote it—seriously, you’re going to want to hear this story).

From behavioral science to bold branding moves, Jay’s journey is packed with creativity, humor, and big lessons about understanding people on a deeper level. Whether you’re an entrepreneur, a people person, or just love a wild origin story, this one’s full of energy and insights.

💡 In this episode:

• How a frustrating real estate experience inspired the creation of MyYenta
• Why Jay dresses up like an 80-year-old woman to make his brand unforgettable
• The science behind personality assessments and tailoring client experiences
• Lessons from teaching, real estate, and entrepreneurship in the 315
• His vision for building a nationwide database of professionals based on personality matching

This episode is equal parts brilliant and hilarious—don’t miss it. 🎙️✨

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Show Markers:
(0:00) - Welcome & Introductions – Meet Jay Groah
(0:45) - What Is MyYenta? The Origin Story
(2:20) - The Meaning Behind “Yenta” and Why Jay Dresses in Drag
(6:30) - Standing Out at Conferences: Snacks, Medicine Cabinets, and Bold Branding
(10:50) - The Realtor Experience That Sparked It All
(13:55) - Why Personality Matching Matters in Business
(15:30) - How MyYenta Works: Science Meets Service
(18:00) - Tailoring Communication and Client Gifts
(21:00) - The Vision for a Nationwide Professional Personality Database
(24:30) - Applications Beyond Real Estate: Healthcare, Teaching, and More
(27:10) - Lessons from Teaching and Why Personalization Matters
(29:30) - Utica Pride: Why the 315 Is Still Home
(32:00) - Affordable Tools for New Professionals
(35:00) - The Future of MyYenta and Scaling Up
(37:30) - Generational Shifts: Why Millennials and Gen Z Want Experiences
(41:10) - Rapid Fire: Best Conference Cities, Advice for Realtors & What Keeps Jay Up at Night
(46:00) - Cake Picnic & Community Events: A Sweet Idea for a Cause
(48:00) - Where to Find Jay & MyYenta Online

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Jay Groah's Links
IG - https://www.instagram.com/my_yenta
FB - https://www.facebook.com/profile.php?id=61575220696126
Linkedin - https://www.linkedin.com/company/my-real-estate-yenta
TikTok - https://www.tiktok.com/@my_yenta
Personal FB - https://www.facebook.com/jay.groah.2025

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Love Living Local Links:
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Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
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Scott's Website - https://www.scottgrates.com
Scott's Book - https://www.referralsdonerightbook.com