James Sherwood-Smith is a seasoned British presenter and producer with a dynamic career spanning television, live events, and digital media. His work encompasses sectors such as motorsport, technology, and youth engagement

James began his television career in 2007 as a film reporter, where he interviewed celebrities like Will Smith and Idris Elba. His engaging presence led to a nomination for the 2008 Channel 4 New Talent Award. In 2010, he created and produced the entertainment segment "AFROBUZZ," covering major events such as the Wireless Festival and the MOBO Tour, and conducting interviews with artists like Alicia Keys and Kevin Hart.

James has a strong passion for motorsports, particularly Formula 1 and Formula E. He has hosted various events and content in these areas, including the "Live Fans Forum," which delves into Formula One discussions and engages fans worldwide. His work often highlights diversity and representation within motorsports

Beyond entertainment, James has collaborated with major brands such as Vodafone, Puma, and Goal, producing high-quality content. He has also hosted internal series like "Techbusters" for Vodafone and "Dell Drive Club" for Dell Technologies. His versatility extends to youth engagement initiatives, including work with Disney Junior and National Geographic through ITN Productions

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