"It's Pronounced LOVE”: Katlyn Gao on Building LOVB and Legacy cover art

"It's Pronounced LOVE”: Katlyn Gao on Building LOVB and Legacy

"It's Pronounced LOVE”: Katlyn Gao on Building LOVB and Legacy

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There was no home for pro volleyball in the U.S.—so Katlyn Gao built one from the ground up: LOVB (A.K.A. League One Volleyball). She joins Laura to share how a personal mission became a national movement, why conviction matters more than consensus (or even fundraising), and what it takes to build something that lasts—and reshapes the future—in the world of women’s sports.

00:35 Meet Katlyn Gao: Visionary Behind League One Volleyball

01:25 Building a Pro League: Challenges and Strategies

02:58 The Youth Pipeline: Foundation of the League

05:54 Commercialization and Brand Building

13:54 Creating Cultural Relevance and Fan Engagement

23:02 Personal Stories and Motivations

27:00 Season One Highlights and Future Plans

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