Episode 2 - Is it OK for funds to spend $$$ on marketing?
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Episode 2 - Is it OK for funds to spend $$$ on marketing?
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Narrated by:
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About this listen
#2. Sarah Penn (CEO of Mayflower Consulting) and Neil Benson (CEO of Superware) discuss the latest news and views affecting Australian superannuation professionals.
NEWS:
- APRA on the warpath re fund expenditure. "Where APRA identifies practices which fall short of legal requirements, APRA will utilise the full range of its powers to hold an RSE licensee accountable."
- Super funds on track for 3rd consecutive year of robust returns. AMP includes crpyto in it's super portfolio.
- ATO approves NPP as payment method for payday super.
BIG IDEA:
- Framing, and why it matters in super
OUR RECOMMENDATIONS:
- Sarah recommends 'Coaching real leaders' HBR podcast.
- Neil recommends fyxer.ai to help manage and write emails for you (but just be careful it doesn't create more work for you!)
That Super Show
- Follow That Super Show on LinkedIn
- Visit That Super Show website
Sarah Penn, CEO of Mayflower Consulting
- Connect with Sarah on LinkedIn
- Follow Mayflower Consulting on LinkedIn
- Visit Mayflower Consulting's website
Neil Benson, CEO of Superware
- Connect with Neil on LinkedIn
- Follow Superware on LinkedIn
- Visit Superware's website
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