EP 08. If you get your nails done regularly (guilty), this episode will make you think before booking your next appointment. I chat with Dasha Minina, a licensed nail tech, beauty brand founder, and now tech entrepreneur, to explore the often-overlooked world of nail health and beauty service certification. Dasha is on mission to clean up the beauty services industry—literally! We talk about the risks most consumers overlook, the truth behind licensing (or lack thereof), and how Dasha’s tech platforms, Licensify and BeautyAList, are raising the standard for safety, hygiene, and accountability. But don't worry, we get into practical ways you can protect yourself while still enjoying your beauty treatments.

What You'll Learn:

• The hidden dangers lurking in your nail salon
• What to look out for before sitting down for your next manicure or pedicure
• Why proper licensing is so critical for beauty service professionals
• How Dasha's platforms will transform the ways consumers find and connect with beauty professionals
• How the beauty services industry s quietly being deregulated—and what that means for us, the consumer
• How mindset shifts can help you pivot in entrepreneurship and lead to successful outcomes
• How to handle rejection (as a woman in business!)

Resources:

• BeautyAList – Platform for finding and verifying licensed beauty professionals
• Licensify – The beauty licensing verification tech tool that Dasha built
• Maxus Nails – Dasha’s award-winning natural nail care line
• Book mentioned: Play Like a Man, Win Like a Woman by Gail Evans

Guest Bio

Dasha Minina is a licensed nail technician, beauty founder, and tech entrepreneur on a mission to transform safety standards in the beauty industry. After creating the award-winning Maxus Nails product line (featuring a strengthener worn by Angelina Jolie), Dasha recognized deeper issues within the beauty sector. This led her to develop Licensify, a verification tool that automates licensing in the beauty industry, and BeautyAList, a certification program designed to raise the standards of nail salons, spas, and beauty services. With multiple patents under her belt, Dasha is dedicated to educating consumers about safety standards while elevating professionals who prioritize proper training and protocols.

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