Is Your Business a Pop-Up Shop or Fine Dining? Matching Experience to Pricing
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Is Your Business a Pop-Up Shop or Fine Dining? Matching Experience to Pricing
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About this listen
Welcome to another episode of My AWEsome Podcast with your host, Cathy E. Smith! In this thought-provoking episode inspired by a message from Dr. Tony Evans, Cathy dives into the world of business branding, pricing, and positioning by using the perfect analogy of pop-up shops versus fine dining experiences. Have you ever thought about what kind of vibe your business gives off before your customers even see your prices? Cathy shares her own experiences walking through Washington D.C., comparing the energetic hustle of pop-up shops to the polished luxury of fine dining, and explains how crucial it is for your pricing to match the experience you deliver. Tune in as she breaks down how perceived value, intentionality, and consistency can make or break your brand, and offers practical reflection points to help you elevate your business — no matter your model. If you’re ready to turn your five-to-nine hustle into your future nine-to-five with clarity and confidence, don’t miss this episode!