Is Your Brand Sending Mixed Messages? Here’s Why It Costs You Customers and Sales.
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Is Your Brand Sending Mixed Messages? Here’s Why It Costs You Customers and Sales.
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About this listen
Consistency builds trust. Predictability kills attention.
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams explains why most advertising fails: it’s too safe, too familiar, too forgettable.
What's Inside:
-Why consistent brand voice is non-negotiable, but predictability is deadly
-The neuroscience of surprise and how it locks your brand into memory
-How Allstate’s “Mayhem” ads broke every rule and won big
-Why repetition without creativity becomes invisible
-How contradiction and storytelling keep your audience engaged
If you run ads, lead a business, or want your message to stick, this will change how you think about marketing forever.
Because in a world drowning in noise, the brands that win are the ones that stay consistent, but never predictable.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/wizard