Is Tourism P.E.I.’s deal with the NHL good for Islanders?
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Is Tourism P.E.I.’s deal with the NHL good for Islanders?
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About this listen
The government of P.E.I. could spend up to $8 million over three years being the National Hockey League’s official travel destination. Mitch asks a sports marketing expert if a provincial government should be playing at that level or stick with the beer league.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.