I'm launching an audio companion to the Substack, where my goal is to write about behavioural science with a strategic lens: sometimes critically, sometimes reflectively, and always with the goal of making our field more useful and intellectually honest.

So, why a podcast? This podcast came to be because some ideas don’t fit neatly into a newsletter—or into people’s schedules. Some articles are long, technical, or concept-heavy, and they lend themselves to listening while walking, commuting, cooking, or just letting your eyes rest after a long day staring at screens. This podcast is also a way for me to stay connected to the material: reading, thinking aloud, and shaping ideas in motion.

Episodes will include:

* Audio versions of selected newsletter posts

* Critical overviews of academic papers

* Reflections on behavioural concepts or books I’m engaging with

* Thematic explorations that may later evolve into full essays

The tone will be reflective, explanatory, and calm—more like a colleague thinking aloud than a presenter broadcasting conclusions. Expect careful framing, layered ideas, and the occasional dry aside.

The podcast is produced using generative AI tools but not in a press-the-button sense. I initially used these tools to create audio overviews for myself as a way to process and revisit material more easily. After doing that for a few months, it occurred to me that with a few tweaks, I could share them and that others might find them useful too.

My role is one of curation and quality control: I create topic guides, write notes, shape the prompts, and review the outputs before making anything public. The tools support the format, but the direction, thinking, and framing come from me. The exact expressions and occasional reactions of the AI hosts may sometimes reflect its own spontaneous creativity—but always within boundaries I’ve set and reviewed.

This podcast is for people who like behavioural science, but want more than frameworks and case studies. It’s for practitioners, adjacent thinkers, and anyone who enjoys following a question a few steps further than necessary.

You can listen here on Substack, or find it on Spotify and Pocketcasts.

Thanks for being here—and for making time to think in a world that rewards speed.

—Elina