Golf has never been more popular — and Jeff Price is one of the key people shaping its future.

As Chief Commercial Officer for the PGA of America, Jeff oversees everything from the Ryder Cup to partnerships with the world’s biggest brands. In this exclusive conversation, he shares insider stories from behind the scenes of golf’s most iconic events, the explosive growth of the women’s game, and how AI is changing the sport forever.

🏌️‍♂️ In This Episode:

• How the PGA of America differs from the PGA Tour — and why it matters

• The strategy to showcase women’s golf on the global stage

• AI’s role in coaching, course management, and the player experience

• The electric atmosphere of the Ryder Cup — and what to expect at Bethpage

• Jeff’s most emotional moments in golf

• Hilarious and humbling stories from iconic courses

🎯 Whether you’re a lifelong golfer or just love sports stories, this is a rare peek into the business and passion driving the game forward.

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#Golf #PGAofAmerica #RyderCup #LPGA #GolfLife #WomensGolf #AIinSports #GolfTechnology #GolfCoaching #sportsbusiness

Timestamps (Chapters)

0:00 – Intro: Golf’s popularity at an all-time high

0:11 – Women’s golf, scheduling challenges & showcasing talent

1:37 – What the PGA of America actually does (vs. PGA Tour)

3:01 – Golf’s post-pandemic boom & new audiences

5:19 – Simulators, AI, and the next revolution in coaching

8:34 – Using tech to improve player experience and sustainability

9:26 – Jeff’s proudest golf moments — Ryder Cup and PGA Championship hugs

11:40 – Ryder Cup heritage, sportsmanship, and future at Bethpage

13:49 – The first tee at the Ryder Cup: sports’ most electric atmosphere

15:27 – Staying true to tradition while growing the event globally

16:21 – What a Chief Commercial Officer does in golf

19:42 – Decision-making, balancing partners, media, and members

20:39 – Hazeltine behind-the-scenes Ryder Cup magic

21:54 – Netflix’s Full Swing and telling golf’s team story

22:57 – Jeff’s “white whale” golf course to play

23:55 – Favorite golfer of all time (hint: Ryder Cup tattoo)

24:54 – Greatest shot ever witnessed — and why it was pure theater

26:29 – Hilarious course design encounters with Pete Dye & others

28:32 – Closing invite for a future round of golf

#Golf #PGAofAmerica #RyderCup #LPGA #WomensGolf #AIinSports #GolfTechnology #GolfLife #GolfBusiness #SportsBusiness #golfcoaching

🥃 Sponsored by Litchfield Distillery + Post University

A big thanks to our sponsors

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