Inside Gymshark: Smart Supply Chains, Influencer Marketing, and International Expansion
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Inside Gymshark: Smart Supply Chains, Influencer Marketing, and International Expansion
-
Narrated by:
-
By:
About this listen
This episode is all about Gymshark—one of the fastest-growing athleisure brands on the planet. Kicking off with breaking industry news and trends, Nathan and Aaron lay the groundwork for an exploration of what makes Gymshark a standout story: a college student, Ben Francis, who turned a passion for lifting and coding into a multi-billion dollar global powerhouse.
We unpack Gymshark’s humble beginnings, its explosive early growth, and how a clever pivot from dropshipping supplements to creating apparel changed everything. You’ll hear about Ben’s bold decision to step back as CEO—a move rarely seen in fast-growing startups—and what that meant for the company’s trajectory. The episode also covers the nuts and bolts of Gymshark’s supply chain, the role of influencer-driven marketing, navigating international expansion (including a $200 million market entry in the US before even having a local staff!), and what the future might hold as IPO rumors swirl.
Dye Ban Article: https://www.linkedin.com/pulse/color-change-why-fdas-dye-ban-just-beginning-aaron-alpeter-cfuae